Social media has become the norm and B2B organizations should be on social media. Developing a social presence can be critical to marketing a product or offer and generating brand awareness. When creating a social media strategy and content for Twitter, there are certain things to consider in order to achieve set organizational goals.
To drive your tweets for your business, here are some marketing tips and tricks to help you maximize the impact of each tweet.
Hashtags are a great way for users to find tweets on specific topics. Tweets with hashtags get twice as much engagement as tweets without. It’s important not to overuse hashtags. Only hashtags with general searches, trends, and / or topics that apply to your industry or the content you are posting about.
Twitter’s character limit is 280 characters, but the most effective tweets are around 100 characters. This may be brief, but to get your audience’s attention it’s ideal to keep it short and to the point. If you find that your average number of characters for a tweet is between 150 and 160 and you are still meeting set engagement rate goals, do what works best for your business.
3. Abbreviated URLs
Shortening URLs is important for many reasons. If a link to some third-party content you’ve shared is lengthy and can even span multiple lines, creating a shorter URL will improve the flow of tweet for your audience. Tools like Bit.ly shorten URLs and also track the number of clicks, which can be helpful in tracking social media engagement rates.
Use pictures or other graphics as often as possible. Content that contains an image receives 94% more views than a post without an image or other image. In most cases, third-party shared content will pre-populate the image from the blog or article. However, if you are sharing your own content, include an image that is relevant to the content topic.
5. Call to Action
Call-to-Actions (CTAs) are keywords in a tweet that let your viewer know what to do. Use words like “Click Here,” “Learn More,” and other action words to guide them. You don’t want to enforce a CTA if it doesn’t match what you’re tweeting about. Sometimes your post can easily flow into what you’re sharing without including a CTA.
6. Quote the tweet
Twitter has a built-in feature called “Quote Tweet”. This way you can retweet something, share it and also add a caption or comment. Quoting a tweet is an ideal feature when you find a tweet that is worth sharing with your followers, but you want to include your own thoughts as well. When citing tweets, make sure your followers are interested.
When you tweet, it is an integral part of any social media strategy. User activity may vary based on the day of the week and the time of day. During the week there are certain times when users are more active than not, and it is ideal to post when users are most active as they will be more likely to see your content.
If the author shares, tags, or mentions third-party content, he’ll give it credits and may also grab your audience’s attention. If a user finds that your organization shared an article from a popular company on a relevant topic, they’ll be more inclined to dig into your tweet. If you mention the author of the content, that user will also be notified. If they retweet or like your content, it will increase the reach of your post.
Polls are a creative way to get in touch with your followers. If you’re looking for insight into a question about something, or if you’re interested in hearing thoughts on something in particular, a poll is the perfect addition to a tweet. Getting direct feedback from your followers can help drive strategy for a campaign or strategy.
For many, it doesn’t make sense to stop the flow of your day to post on social media. Instead, scheduling tweets can save the time and stress of executing your social media plan. Twitter has a scheduling feature that is easy to use if you need to schedule a few posts that day. Tools like Hootsuite and Buffer offer more functionality and analysis when you want to schedule a large number of tweets at once. These tools can be helpful if you want to schedule tweets about a week before they are posted.
These are all important tips to keep in mind when implementing your B2B company’s social media strategy. If you’re a driving force behind social content creation, it can be helpful to learn what works for your team on tweeting.