Run an online business? Do you have a shop and are unsure whether it is worth investing in an online platform?
When you do this, you also need to understand why digital marketing and SEO are essential tools in your arsenal.
Don’t worry if they sound strange or difficult. We’re here to help you understand why they are important and what they can do for you. Read our guide below, which lists the many benefits of SEO and a good digital marketing plan:
- SEO increases traffic
One of the main reasons you should invest in digital marketing and SEO is to drive traffic to your company website.
Remember, with no traffic, your website will become an empty wasteland. It could be pretty, and quick, and sell the best product or service, but that doesn’t mean anything if no one comes to visit. The other problem is that if more people visit a website, it will get more exposure.
Consider taking an SEO and digital marketing course, even if you hire an expert agency to do it. Understand the basics to evolve a strong marketing strategy.
- Generate leads naturally
The difference between SEO and digital marketing is that SEO focuses on organic search results. The latter is a general term for SEO, PPC marketing, social media marketing, and more. However, both aim to generate leads.
A lead is a marketing term that refers to a prospect contacting a company. They have a high chance of becoming paying consumers as they are already establishing communication. Now the task is to satisfy their need to get them to convert.
- Educate and entertain your audience
You need SEO to keep your audience informed. Why should they buy your products or use your services if they don’t understand what they are for? Why should they check the links on your pages when your focus is too much on link spamming instead of building your brand and communicating with your audience?
Interacting with your niche audience will keep them informed. It will build a stronger community and the audience will look forward to your next posts.
To achieve all of this, it takes a solid SEO plan and digital marketing strategy to support it. Start by combining keyword-focused blog posts with relevant topics and paid ads. Plan a viral marketing strategy, e.g. For example, posting a series of comedic videos on social media to entertain audiences and inform them about a new product.
- Attracts local customers
A smart digital marketing strategy focuses on local users. Global SEO and nationwide digital marketing are set to grow a popular brand. For a small business, your goal is to get people in the neighborhood to walk into your store or order things online.
This is where SEO and digital marketing shine.
Using long-tail keyword phrases targeting geographic areas and a marketing plan with a local perimeter limit, you can prioritize consumers in your local district. This ensures that people near you see your blog posts, marketing ads, and social media updates. It also reduces the chances of someone around the world seeing a local ad.
Without SEO and digital marketing, you could end up targeting the wrong audience instead of attracting prospects. You may not attract people to buy from you.
- Compete against competitors Com
Even if you run a business in a small town, you need to pause and consider how many competitors there are in your neighborhood. For example, let’s say you run an HVAC repair company. Like many other similar companies, you think there are in your city vying for the same customers as you.
In context, there are roughly 30 million small businesses in the US alone! Now think about how many of these are around you and how many are focused on the same niche as yours.
It is likely that your most aggressive competitor is working with a digital marketing and SEO expert to assist them with their marketing needs. Don’t hesitate to do the same. Otherwise, you risk playing second base for other companies, and that means they cut customers off from your own.
- Boosts branding
Marketing isn’t just about getting customers to your website. It’s not just about generating leads and potential conversions. Marketing and SEO also focus on increasing brand awareness.
For example, if someone mentions Amazon, it is very likely that everyone already understands that it is an online store with a lot of third party sellers. People already have the idea that it offers free shipping when an order reaches a certain amount and that you can become a Prime member.
The only reason people know about it is because Amazon marketed its brand well. You can achieve the same level of brand awareness and reach with a solid SEO plan.
Finally, we already mentioned the benefit of educating and entertaining your audience. As your efforts spread, more people will know and identify with your brand.
- Helps build authority and credibility
The more people share your posts, the more believable you will become. Google’s algorithms will eventually calculate whether people are related to your content and like it. The search engine then marks your site as an authority on a specific topic.
Here’s how SEO and digital marketing achieve this.
For example, let’s say you run a dental clinic. As part of your marketing and SEO strategy, you published a blog post informing visitors about the different types of floss and the right floss. Some people might see it and then start sharing it on social media and their own websites.
The more of this sharing and backlinking that takes place, the more exposure you will get. It also means that people are building backlinks to your blog post. Google’s algorithm recognizes this page as the authority on this one topic.
- Also drives physical buyers
Did you know that the majority of people who prefer to shop physically still research a product online before heading out?
Do you remember when we mentioned that we focus on local customers? Exactly for this reason. If your digital marketing efforts get awareness and let people know that your business exists in their city, they’ll check it out.
But you have to take a few steps further.
For example, with a good digital marketing plan, populate your Google My Business page and place your local contact information on your social media pages as well. This ensures that users can find your shop on Google Maps and know how to reach your shop in case they want to make a physical visit. Sure, you will get more customers on your website, but digital marketing and SEO will also lead to an increase in physical buyers as well.
- Everyone is going digital
Never forget that billions of people use the internet these days. This is a gigantic market that you need to keep developing. You can’t achieve them without a solid SEO and digital marketing plan.
More and more people are spending time on their computers, tablets, video game consoles and smartphones. That means you have a higher chance of reaching these customers when you have ads and posts that they can see while on social media pages or visiting other websites. When they do a search on Google, you want your company website to appear in the search results list.
This is why you need to consider investing in social media marketing, PPC ads, SEO, and other forms of digital marketing! You market on the platform that most people are on.
- Increase ROI and Profits
There’s no denying that you have to spend a little on SEO and digital marketing services. The good news, however, is that you don’t have to spend a lot. SEO can be a free strategy as all you need to focus on is doing keyword research, writing good and relevant content, and building backlinks based on the content you create.
You have to spend a little on other forms of digital marketing. You need money for a paid advertising campaign, and you need to invest in tools for a solid social media campaign. However, the return on investment (ROI) for this slightly outweighs the costs. Why not invest in something that makes a multiple of your spending?
Benefit now from digital marketing and SEO
Now you understand the reasons why digital marketing and SEO should be a top concern. Without them, you won’t be able to reach thousands, if not millions, of customers. Everyone is online, these strategies build your brand and they work to educate and engage your potential audience.
Of course, understanding the benefits of digital marketing and SEO is just the beginning.
You need to take advantage of these benefits by taking it a step further. Not sure how to find a reliable digital marketing and SEO agency? Unsure how much to invest and which digital marketing strategies to try?
Learn more by reading our other marketing guides today. We have a wealth of guides for you to try out and learn from right here!