As platforms get more creative, establishing whole new ecosystems and new artistic movements of their own, it’s also getting harder for brands to unlock the next big thing and showcase their products and services on busy social feeds.
TikTok is a great example – if you want your promotions to stand out on TikTok, you can’t just repurpose your latest TV commercial or blow a blatant ad all over people’s mobile screens. The key to TikTok advertising is aligning with user trends and making your content look as organic as possible so that it fits into the broader platform experience.
The same goes for Instagram or Snapchat Stories or promotions on Reddit. Over time, as platforms become more defined in their audiences, the best way to reach them is to learn user trends and habits and communicate with them in whatever language they prefer.
That takes time and investment on different fronts. That’s also why more and more brands are now turning to influencer marketing to leverage the creative skills, communication style, and reach of people who already speak the right language, and your brand, in any case, a dedicated, active one To be able to present audience app.
It can be a great way to maximize reach and increase brand awareness. To find out more, the AmericaNoize team has put together this overview of the key benefits of influencer marketing. Worth considering in your process.