As a B2B marketing writer, the True Influence Summit was a pleasure for me.
As a writer, I got some great insights from three incredible panel discussions, news bytes, the latest report on intent data, and attendees’ heartwarming interactions with Howie Mandel.
The entire three and a half hour summit was filled with marketing directors – Brian Giese, Kay Kienast, Leslie Canning, Laura Ramos, Tim Schneller, David Amaro, Oktay Arif Khan, Brian Solis and, last but not least, the myth and legend Howie Mandel.
The True Influence Summit 2021 this week was all about accelerating revenue in uncertain times. The virtual summit looked at how digital demand generation could become a revenue engine in 2021.
Lessons and insights have been drawn on aligning marketing, sales and data to find a path to a successful and secure B2B future.
Aside from some insightful panel discussions, True Influence shared some key information from a report commissioned by Forrester Research that assessed the state of the art of go-to-market strategies used by B2B sellers.
Most marketing leaders found common ground during the summit when they called for more trust, empathy, and creativity to be built from marketing and sales teams around the world.
As the globe recovers from the pandemic, people need more kindness and someone who can listen to their problems and offer help during these dire times.
Don’t always have a sales approach, listen to help and offer a solution.
Below are 17 tweets that hit the pulse of the True Influence Summit and give a glimpse of what would define marketing in 2021.
Tweet # 1
Calling a specific audience in a headline leads to more engagement.
Personalization and customization is key.
#TrueInfluenceSummit #marketing
Tweet # 2
When you know what it’s like to be your customers,
They trust you.
#trueinfluencesummit
Tweet # 3
Customers don’t want to be treated like prospects.
#trueinfluencesummit
Tweet # 4
B2B organizations oppose the handling of data,
But the best marketers are the ones who figure out what works and what doesn’t …
#BigData #trueinfluencesummit
Tweet # 5
Mute against mute. The “d” is important!
So true @HeinzMarketing
#trueinfluencesummit
Tweet # 6
Most companies make ideal buyer personalities, but in 2021 companies need to analyze
Do you have the right solution for your customers?
Are you an ideal organization for your ideal customer?
#trueinfluencesummit
Tweet # 7
Is your #BBMarketing game overhauled for 2021? This year it’s all about information and #data. @lauraramos @forrester #TrueInfluenceSummit
Tweet # 8
It’s fascinating to see @howiemandel tell his childhood stories and how he became a comedian …
Inspiring!
#TrueInfluenceSummit
Tweet # 9
Be persistent, be creative, be communicative …
Be open to learn from the process and develop best practices …
#TrueInfluenceSummit #marketing
Tweet # 10
The best attack is a good defense.
#trueinfluencesummit
Tweet # 11
Both marketing and sales have to work on creativity, trust and empathy.
@ KayKienast1
#TrueInfluenceSummit
Tweet # 12
As a marketing team
You have to choose your battles …
Invest in intent data and customer information.
#trueinfluencesummit
Tweet # 13
A buyer personality comes with a lot of baggage,
At the individual level, a marketing team should focus on key decision makers and their precise needs.
#trueinfluencesummit #marketing
Tweet # 14
Can #IntentData lead to asymmetric information? Where is that line and how do we not cross it? Leslie Canning from @HPE shares her thoughts on #TrueInfluenceSummit – Build #BrandTrust with your customers.
Tweet # 15
Your employees are the face of your company. Treat them well and they will treat your customers well!
@BrianWGiese #TrueInfluenceSummit
Tweet # 16
Your client may forget what you did, but they will never forget how you made them feel.
#TrueInfluenceSummit
Tweet # 17
The more targeted your campaigns, the better.
Start with the right foot,
Well started is half done!
#TrueInfluenceSummit
The B2B marketing post pandemic is more about understanding your customer and buyer journey using data and analytics. Track your prospects’ digital footprints to understand their weaknesses and provide them with the right solution through personalized marketing campaigns. B2B marketing 2021 is about building long-term relationships with your customers, as I said at the beginning.
Don’t always have a sales approach, listen to help and offer a solution.