Spring is an excellent time to fill your Instagram feed with glowing photos and take advantage of all the vacation and promotional opportunities on offer. There’s National Grilled Cheese Day, Your Child’s Work Day, Autism Awareness Month, Sexual Assault Awareness Month, and much more. These observations and topics give you the opportunity to connect with your customers, express your voice and values, and creatively involve your audience – especially on social media.
In this post, we are going to provide a list of April themes, holidays, and causes of awareness, as well as real-life examples from companies in different industries to inspire you creatively. So let’s get started.
April holidays and causes of awareness
Here is a list of the many public holidays and national holidays celebrated in April that can add creative marketing to your local business:
- First of April
- Easter Sunday
- World party day
- Go to work day
- World health day
- Sibling day
- National Grilled Cheese Day
- Tax day
- High five day
- Get to know your customer day
- Earth Day
- Picnic day
- Denim Day
- Administrative Professionals Day
- Take your child to the workday
- Day of the arbor
- Debt Relief Day by email
The topics and causes of awareness that will last throughout the month of April include:
- Prom season
- Financial competence
- planet Earth
- Sexual assault
- Child abuse
- voluntary work
- Donate life
Creative marketing ideas and examples for April
There are tons of channels between your website, blog, social media accounts, and Google Business profile to share your April content and promotions. Below are a variety of creative April-themed ideas from real companies like yours.
1st Autism Awareness Month
Autism affects 1 in 59 children in the United States. If you or someone you love has autism, this is a great opportunity to raise awareness by getting involved in activities that give back to the community or raising money to donate to an organization that does is dedicated to autism. Here is a link to attend an event near you. Or you can show your support with applicable products, like in the following example:
2. National Month for the Prevention of Child Abuse
Show your support for National Child Abuse Prevention Month with a blue pinwheel, which is the national symbol for the cause.
Or, plant a pinwheel garden at your place of business and share it with your followers in hopes of raising awareness.
3rd month of financial literacy
In honor of Financial Literacy Month, post a blog post on a finance-related topic. Or encourage followers to start a conversation about how they’d spend extra money if it fell into their lap. These comments could get pretty creative!
4th prom season
Many types of businesses can find a contribution to capitalize on the madness of the prom season. This restaurant benefits from the popularity of “Suggestions”.
Consider posting something useful for parents who may be concerned about what is happening on prom night. Your followers value helpful information – nobody wants to be sold around the clock.
If you happen to have an offer that fits exactly with the prom season, don’t be shy about promoting yourself either.
April 5th Fool’s Day
Have fun with your April 1st marketing. The April Fool’s Day joke is the perfect excuse to joke your customers – just make sure things stay easy and fun. Calorie-free cheeseburgers can be offered in fitness centers, dogs can be taught ABC in preschools, and non-contact massages can be offered in massage studios. These are all obvious jokes related to your business. Another way to market your business for April Fool’s Day is to hold a contest for the best prank or share photos of your employees joining in the fun.
6. National Sibling Day
If you run a family business, don’t forget the National Sibling Day. Celebrate your togetherness and promote your business at the same time. Or just give ideas on how to honor the day.
If necessary, take promotions specific to siblings with two-for-one offers. Or, you can celebrate by simply taking pictures of all the siblings who come to you and posting them on social media.
7. The Boston Marathon
WordStream is based in Boston so we’re big supporters of the marathon, but you don’t have to be there to support it. Show your support for local athletes who run or travel with family members who run in marathons. Fitness centers should show their support for marathon runners across the country. Local restaurants offer carbohydrate-loading meals before the marathon, and massage parlors offer discounts for runners.
8th Administrative Professionals Day
On Administrative Experts Day, say thank you to your support staff. This is a great way to personalize your business and brand on social media and on your blog. Flag what your support reps are doing for your business and interview them on your blog or video. Customers who interact with support reps will love seeing them in the spotlight!
9. National Grilled Cheese Day
Everyone loves grilled cheese sandwiches, so be sure to find a way to include a contribution to National Grilled Cheese Day in your feed – whether you own a restaurant or not! See how these non-food companies did it:
10. National High Five Day
On National High Five Day, ask your clients to pose for a #highfive and tag them. They will likely republish their own feeds and give you more visibility.
You can also improve your Facebook followers by inviting customers to tag people they want to give a virtual high five to.
Or give your own virtual high five as a thank you or as a special greeting to a customer, provider, or even a cause you support.
When you’re ready, consider putting on a promo that coincides with number five. It doesn’t all have to be about a literal high five!
11. Take your child with you to work
If you have children, take them to work that day and tell your customers about it. This is a great way to teach your child how to start and run a business and inspire them to follow their dreams.
Take your picture and post it on social media. Encourage customers to come in and say hello. Make your child the “boss” of the day. Posting pictures or stories on social media is a great way to attract customers and personalize your brand. Plus, you can flaunt your adorable kids!
12. Earth Day
Earth Day and Arbor Day are all about nature and trees. Use these holidays as a marketing opportunity for your company. Florists can host a class or blog about reusing dried flowers as decoration, interior designers can share decorating tips with nature, and fitness centers can attend classes for a hike or an outdoor workout that appreciates nature.
13. Easter and Passover
Restaurants can of course host an Easter brunch or advertise their kosher Passover menu items. Photographers can do Easter picture specials. Day care centers can make a special day for children to take pictures with the Easter bunny. Fitness centers can spend a day of fun for the whole family with an Easter egg hunt. Bakeries can publish their themed baked goods to increase their orders. Or do a “peeps” special like this company did:
Our friends at LOCALiQ have many more Easter Marketing Ideas for you to check out.
14th tax day
Tax day is a day that people either love (because they get a refund) or hate (because they owe money). This is the best time for accountants to market their business – if they haven’t already. But other types of businesses can also benefit from tax day.
Parties can be held in restaurants and bars after tax day. Retail stores may offer post-tax day specials to help people out who want to spend their refund. Filing taxes is stressful, so fitness centers or yoga studios can use this as an opportunity to host a bootcamp class or specialty yoga class. For a little more fun, add a playlist of money songs.
Or you can do some fun with numbers like this restaurant did:
15. Spring cleaning
Spring cleaning is high time for cleaning services, organizers and interior designers. Take this opportunity to share tips with your customers and prospects on how to spice up their home for the new season.
The cleaning services should offer promotions or referrals to new or current customers to help boost business for the warmer weather. A contractor or contractor should blog or post videos of common issues that arise in the spring. If you’re starting out on a blog, spring cleaning is a great topic for writing your first blog post.
16. Get to know your customer day
Get to know your Customer Day, which takes place on the third Thursday of the first month of each quarter, i.e. January, April, July and October – and is of course a great opportunity to interact with your customers. Ask questions on Facebook that will lead them into conversation. Ask for their opinion on how to improve your services, what they like about your business, etc.
17. Denim Day
Denim Day is associated with Sexual Assault Awareness. Take a break from self-promotion and let your followers know about the history of the vacation.
Or show your support for victims of sexual assault by asking staff to wear jeans to work that day.