2021 B2B Gross sales & Advertising Trade Stay Occasion Returns to Boston, Mass.

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HASBROUCK HEIGHTS, NJ – (BUSINESS WIRE) – For the first time in almost 18 months Demand Generation Report (DGR) will welcome the B2B sales and marketing community to meet in person at the 3rd Annual B2B Sales and Marketing Exchange (# B2BSMX) taking place August 9-11, 2021 at the Encore Resort & Casino in Boston Harbor takes place.

Launched in 2019, this event was inspired and launched by DGR’s popular flagship event, the B2B Marketing Exchange, to demonstrate how sales and marketing can truly thrive “better together” by working together is conveyed across traditional departments, silos and channels. This year, the DGR team is looking forward to bringing the B2B sales and marketing community back together – this time in an even more targeted and exclusive model that combines the best of the virtual and physical world.

# B2BSMX offers:

  • A smaller, more focused group: 500 of the best B2B sales and marketing professionals in all industries

  • Focused content sessions and networking events: Speakers include sales leaders from marketing and sales who actively apply innovative approaches to target customers with relevance and value

  • Safe, comfortable learning environments: meeting rooms and meeting formats designed to securely involve colleagues, analysts and top sales and marketing providers

  • An Integrated Omnichannel Experience: A combined approach to digital and physical event planning provides attendees with tools for adjusting agendas, pre-set meetings, and interacting with colleagues after a face-to-face meeting.

As a representative of some of the largest and fastest growing solution providers in the field of account-based marketing and demand generation, B2BSMX offers participants the opportunity to meet with experts to tackle challenges, e.g. adapting them to new realities.

“It’s been a long time! In fact, in February 2020, # B2BMX was the last personal event many of us attended. Now we’re excited to bring our community back together for the first time in more than a year,” said Andrew Gaffney, SVP & Editorial Director of Demand Gen Report. “While the in-person events were paused, we’ve never stopped delivering amazing online programming to our audiences, so we’re equally excited to share our virtual event expertise and functionality in With the experience of sponsors and attendees, as well as health and safety concerns, we have reinvented an intimate, safe, and engaging experience that combines the absolute best of our physical and digital event options. ”

Agenda updates and registration details for the event will be released in the coming weeks and months. In the meantime, interested parties can register here to receive updates and register August 9-11, 2021 in their calendar. Brands interested in sponsoring this event can complete the B2BSMX Sponsorship Opportunity Form.

About the demand generation report

Demand Generation Report, a brand of G3 Communications, is a targeted online publication that uncovers strategies and solutions to help companies better align their sales and marketing organizations and ultimately drive growth. A key part of the publication’s editorial coverage is focused on the sales and marketing automation tools that enable companies to better measure and manage their multi-channel demand generation efforts.

Via the B2B Sales & Marketing Exchange

Hosted by Demand Gen Report, the B2B sales & marketing exchange (# B2BSMX) is a multi-day educational and networking event aimed at transformative approaches to customer loyalty and revenue growth for B2B companies as they tackle today’s realities. Providing a platform for marketing, sales and customer success executives with a strong focus on alignment and orchestration, # B2BSMX is an event for every member of the sales team.