The Business-to-Business Marketing 2020-2021 report has been added ResearchAndMarkets.com Offer.
This report includes statistics on B2B spend, comparisons of the effectiveness of marketing tactics, surveys of marketers and end users, and analysis of trends in the B2B market.
Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, customer awareness, customer relationship management, direct marketing, sales channels, email marketing, engagement, event marketing, integrated marketing communications, Lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales reps, social media marketing, sponsorship, sports marketing, software tools, trade show marketing, website traffic and more .
Over 1,200 website links embedded directly in the electronic edition direct you to additional market research and other resources. B2B marketers gain insights into the broad spectrum of information in business-to-business marketing 2020-2021. For academic libraries, Business-to-Business Marketing 2020-2021 is an important reference that supports business management and marketing curricula.
Main topics covered:
PART I: MARKET OVERVIEW
1 BUSINESS-TO-BUSINESS-MARKETING
1.1 B2B marketing
1.2 Comparison of B2B and B2C marketing
2 B2B ISSUES
2.1 External B2B Spending
2.2 B2B Marketing Budgets
2.3 Digital Advertising Expenses
2.4 B2B marketing budgets 2019
2.5 B2B Sales Securities
2.6 Market Resources
3 B2B MEDIA
3.1 Business news
3.2 Business Technology Magazine
3.3 Newspapers
PART II: STATE OF B2B MARKETING
4 B2B MARKETING BENCHMARKS
4.1 Overview
4.2 B2B CMO survey
4.3 Market resources
5 B2B MARKETING OUTLOOK
5.1 Overview
5.2 Survey Results
5.3 Market Resources
6 B2B MARKETING TACTICS
6.1 Overview
6.2 Goals
6.3 Marketing Tactics
6.4 Market Resources
The story goes on
7 CMO MARKETING STRATEGY
7.1 Overview
7.2 Survey Results
7.3 Market resources
8 DATA MANAGEMENT
8.1 Overview
8.2 Survey Results
8.3 Market Resources
9 DIGITAL MARKETING STRATEGY
9.1 Overview
9.2 Marketing data and technology strategy
9.3 Trends and Use of Marketing Technologies
9.4 ROI for Marketing Technology
9.5 Market Resources
10 TRENDS IN B2B MARKETING
10.1 Overview
10.2 top trends
10.3 Market Resources
PART III: MARKET LEADERS
11 TOP ADVERTISERS
11.1 Top 100 B2B Advertisers
11.2 Market Resources
12 TOP B2B AGENCIES
12.1 B2B agency ranking
12.2 Market Resources
13 TOP B2B BRANDS
13.1 Overview
13.2 Ranking list 2019
13.3 Market Resources
PART IV MARKET SEGMENTATION
14 BUSINESS & WORKFORCE COUNTS
14.1 Number of Companies
14.2 Small Business
14.3 Workforce
14.4 Condition assessment
14.5 Market Resources
15 NAICS
15.1 Overview
15.2 NAICS Segments and Business Figures
15.3 Market Resources
16 SALES CHANNELS
16.1 Overview
16.2 Dealer
16.3 Purchasing Consortia
16.4 Retailers
16.5 Wholesalers
16.6 Market Resources
17 BUSINESS DIRECTORIES AND DATABASES
17.1 Overview
17.2 Business Directory / Database Publishers
18 DIRECT MARKETING LISTS
18.1 Overview
18.2 List Brokers, Compilers and Managers
PART V: MARKETING & SALE
19 ACCOUNT-BASED MARKETING
19.1 Overview
19.2 implementation
19.3 Effectiveness
19.4 Account-Based Marketing Survey
19.5 Market Resources
20 ANALYTICS
20.1 Overview
20.2 Predictive Analytics
20.3 Measured Metrics
20.4 Marketing Analytics Survey
20.5 Analytics Technology Products
21 ATTRIBUTION
21.1 Overview
21.2 attribution models
21.3 Measure Marketing Attribution
22 CONTENT MARKETING
22.1 Overview
22.2 Content expenses
22.3 Status of B2B content marketing
22.4 Content Marketing Trends
22.5 Content Marketing Engagement
22.6 Buyer’s Perspective
22.7 Market Resources
23 CUSTOMER DATA PLATFORMS
23.1 Overview
23.2 Data sources in the CDP
23.3 Market Resources
24 CUSTOMER EXPERIENCE
24.1 Overview
24.2 Level of B2B Buyer Experience
24.3 Customer Experience Survey
24.4 Supplier Relationships
24.5 Market Resources
25 CUSTOMER RELATIONSHIP MANAGEMENT
25.1 Overview
25.2 CRM Usage
25.3 CRM expenses
25.4 CRM Technology Products
25.5 Market Resources
26 DATA-DRIVEN MARKETING
26.1 Overview
26.2 Use of data
26.3 Data Driven Marketing Tactics
26.4 Data-Driven Marketing Strategy
26.5 Data Performance
27 DIRECT MARKETING
27.1 Market Assessment
27.2 Direct Marketing
27.3 Effectiveness
27.4 Direct Marketing Agencies
27.5 Direct Marketing List Providers
27.6 Market Resources
28 EVENT MARKET
28.1 Overview
28.2 Event outputs
28.3 Major Sports Events
28.4 Hospitality tents
28.5 Market Resources
29 INBOUND MARKETING
29.1 Overview
29.2 Goals
29.3 Effectiveness
29.4 Program execution
29.5 Challenges
29.6 Market Resources
30 LEAD GENERATION & MANAGEMENT
30.1 Qualified Leads
30.2 Most Effective Lead Generation Tactics
30.3 Cost per lead and ROI
30.4 Conversion Rate
30.5 Lead Management
30.6 Implementation of Lead Management
30.7 Lead Management Survey
31 MARKET RESEARCH
31.1 Market Research Companies
31.2 Market Research Reports
31.3 Competitor Intelligence
31.4 forecast
31.5 Market Resources
32 MARKETING AUTOMATION
32.1 Overview
32.2 Integration of Marketing Automation
32.3 Marketing Automation for SMEs
32.4 Marketing Automation Technology products
33 NETWORK
33.1 Overview
33.2 Local Network Alliances
33.3 Online networking
34 PERSONALIZATION
34.1 Overview
34.2 Data-driven personalization
34.3 Hyper-Personalization Strategies
34.4 Market Resources
35 PRODUCT MARKET
35.1 Overview
35.2 Product Marketing Activities
35.3 Digital channels for product marketing
35.4 Offline channels for product marketing
35.5 Sales Strategies
35.6 Metrics for Evaluation
35.7 Product Launch Strategies
35.8 Product Launch Assessment
35.9 Challenges in Product Marketing
35.10 Market Resources
36 PROMOTIONAL EVENTS
37 SALE
38 sponsorships
PART VI: TRADING SHOWS
39 TRADE SHOW MARKETING
40 LARGEST TRADE SHOWS
41 CONVENTION CENTERS
PART VII: DIGITAL MARKETING
42 DIGITAL MARKETING STRATEGY
43 B2B E-COMMERCE
44 EMAIL
45 SEARCH
46 SOCIAL MEDIA MARKET
47 VIDEO MARKET
48 WEBSITE TRAFFIC
Please visit https://www.researchandmarkets.com/r/fhnvp8 for more information on this report
View source version on businesswire.com: https://www.businesswire.com/news/home/20210211005793/de/
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