Skip to content
Menu
THE CENTRAL MARKETING NEWS
THE CENTRAL MARKETING NEWS

4th Version Enterprise-to-Enterprise Advertising Report (2020 to 2021) – Prime 100 B2B Advertisers

Posted on February 11, 2021February 11, 2021 by Alice

The Business-to-Business Marketing 2020-2021 report has been added ResearchAndMarkets.com Offer.

This report includes statistics on B2B spend, comparisons of the effectiveness of marketing tactics, surveys of marketers and end users, and analysis of trends in the B2B market.

Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, customer awareness, customer relationship management, direct marketing, sales channels, email marketing, engagement, event marketing, integrated marketing communications, Lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales reps, social media marketing, sponsorship, sports marketing, software tools, trade show marketing, website traffic and more .

Over 1,200 website links embedded directly in the electronic edition direct you to additional market research and other resources. B2B marketers gain insights into the broad spectrum of information in business-to-business marketing 2020-2021. For academic libraries, Business-to-Business Marketing 2020-2021 is an important reference that supports business management and marketing curricula.

Main topics covered:

PART I: MARKET OVERVIEW

1 BUSINESS-TO-BUSINESS-MARKETING

1.1 B2B marketing

1.2 Comparison of B2B and B2C marketing

2 B2B ISSUES

2.1 External B2B Spending

2.2 B2B Marketing Budgets

2.3 Digital Advertising Expenses

2.4 B2B marketing budgets 2019

2.5 B2B Sales Securities

2.6 Market Resources

3 B2B MEDIA

3.1 Business news

3.2 Business Technology Magazine

3.3 Newspapers

PART II: STATE OF B2B MARKETING

4 B2B MARKETING BENCHMARKS

4.1 Overview

4.2 B2B CMO survey

4.3 Market resources

5 B2B MARKETING OUTLOOK

5.1 Overview

5.2 Survey Results

5.3 Market Resources

6 B2B MARKETING TACTICS

6.1 Overview

6.2 Goals

6.3 Marketing Tactics

6.4 Market Resources

The story goes on

7 CMO MARKETING STRATEGY

7.1 Overview

7.2 Survey Results

7.3 Market resources

8 DATA MANAGEMENT

8.1 Overview

8.2 Survey Results

8.3 Market Resources

9 DIGITAL MARKETING STRATEGY

9.1 Overview

9.2 Marketing data and technology strategy

9.3 Trends and Use of Marketing Technologies

9.4 ROI for Marketing Technology

9.5 Market Resources

10 TRENDS IN B2B MARKETING

10.1 Overview

10.2 top trends

10.3 Market Resources

PART III: MARKET LEADERS

11 TOP ADVERTISERS

11.1 Top 100 B2B Advertisers

11.2 Market Resources

12 TOP B2B AGENCIES

12.1 B2B agency ranking

12.2 Market Resources

13 TOP B2B BRANDS

13.1 Overview

13.2 Ranking list 2019

13.3 Market Resources

PART IV MARKET SEGMENTATION

14 BUSINESS & WORKFORCE COUNTS

14.1 Number of Companies

14.2 Small Business

14.3 Workforce

14.4 Condition assessment

14.5 Market Resources

15 NAICS

15.1 Overview

15.2 NAICS Segments and Business Figures

15.3 Market Resources

16 SALES CHANNELS

16.1 Overview

16.2 Dealer

16.3 Purchasing Consortia

16.4 Retailers

16.5 Wholesalers

16.6 Market Resources

17 BUSINESS DIRECTORIES AND DATABASES

17.1 Overview

17.2 Business Directory / Database Publishers

18 DIRECT MARKETING LISTS

18.1 Overview

18.2 List Brokers, Compilers and Managers

PART V: MARKETING & SALE

19 ACCOUNT-BASED MARKETING

19.1 Overview

19.2 implementation

19.3 Effectiveness

19.4 Account-Based Marketing Survey

19.5 Market Resources

20 ANALYTICS

20.1 Overview

20.2 Predictive Analytics

20.3 Measured Metrics

20.4 Marketing Analytics Survey

20.5 Analytics Technology Products

21 ATTRIBUTION

21.1 Overview

21.2 attribution models

21.3 Measure Marketing Attribution

22 CONTENT MARKETING

22.1 Overview

22.2 Content expenses

22.3 Status of B2B content marketing

22.4 Content Marketing Trends

22.5 Content Marketing Engagement

22.6 Buyer’s Perspective

22.7 Market Resources

23 CUSTOMER DATA PLATFORMS

23.1 Overview

23.2 Data sources in the CDP

23.3 Market Resources

24 CUSTOMER EXPERIENCE

24.1 Overview

24.2 Level of B2B Buyer Experience

24.3 Customer Experience Survey

24.4 Supplier Relationships

24.5 Market Resources

25 CUSTOMER RELATIONSHIP MANAGEMENT

25.1 Overview

25.2 CRM Usage

25.3 CRM expenses

25.4 CRM Technology Products

25.5 Market Resources

26 DATA-DRIVEN MARKETING

26.1 Overview

26.2 Use of data

26.3 Data Driven Marketing Tactics

26.4 Data-Driven Marketing Strategy

26.5 Data Performance

27 DIRECT MARKETING

27.1 Market Assessment

27.2 Direct Marketing

27.3 Effectiveness

27.4 Direct Marketing Agencies

27.5 Direct Marketing List Providers

27.6 Market Resources

28 EVENT MARKET

28.1 Overview

28.2 Event outputs

28.3 Major Sports Events

28.4 Hospitality tents

28.5 Market Resources

29 INBOUND MARKETING

29.1 Overview

29.2 Goals

29.3 Effectiveness

29.4 Program execution

29.5 Challenges

29.6 Market Resources

30 LEAD GENERATION & MANAGEMENT

30.1 Qualified Leads

30.2 Most Effective Lead Generation Tactics

30.3 Cost per lead and ROI

30.4 Conversion Rate

30.5 Lead Management

30.6 Implementation of Lead Management

30.7 Lead Management Survey

31 MARKET RESEARCH

31.1 Market Research Companies

31.2 Market Research Reports

31.3 Competitor Intelligence

31.4 forecast

31.5 Market Resources

32 MARKETING AUTOMATION

32.1 Overview

32.2 Integration of Marketing Automation

32.3 Marketing Automation for SMEs

32.4 Marketing Automation Technology products

33 NETWORK

33.1 Overview

33.2 Local Network Alliances

33.3 Online networking

34 PERSONALIZATION

34.1 Overview

34.2 Data-driven personalization

34.3 Hyper-Personalization Strategies

34.4 Market Resources

35 PRODUCT MARKET

35.1 Overview

35.2 Product Marketing Activities

35.3 Digital channels for product marketing

35.4 Offline channels for product marketing

35.5 Sales Strategies

35.6 Metrics for Evaluation

35.7 Product Launch Strategies

35.8 Product Launch Assessment

35.9 Challenges in Product Marketing

35.10 Market Resources

36 PROMOTIONAL EVENTS

37 SALE

38 sponsorships

PART VI: TRADING SHOWS

39 TRADE SHOW MARKETING

40 LARGEST TRADE SHOWS

41 CONVENTION CENTERS

PART VII: DIGITAL MARKETING

42 DIGITAL MARKETING STRATEGY

43 B2B E-COMMERCE

44 EMAIL

45 SEARCH

46 SOCIAL MEDIA MARKET

47 VIDEO MARKET

48 WEBSITE TRAFFIC

Please visit https://www.researchandmarkets.com/r/fhnvp8 for more information on this report

View source version on businesswire.com: https://www.businesswire.com/news/home/20210211005793/de/

contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com

For EST office hours, call 1-917-300-0470
For US / CAN, call toll-free at 1-800-526-8630
For GMT office hours, call + 353-1-416-8900

4th advertisers B2B BusinesstoBusiness Edition Marketing Report Top
B2B Marketing

Recent Posts

  • B2B advertising ways that may assist transfer the needle – TechCrunch
  • 5 Advertising and marketing Automation Fundamentals To Increase Your Technique
  • Internet Design Los Angeles, a High-Rated Los Angeles Internet Design Service Supplier, is Increasing into search engine marketing Advertising and marketing
  • It seems that social media advertising and marketing provides erectile predators strategies of not receiving possible targets moreover enduring the crime past typical implies.
  • 6sense acquires Slintel to supply essentially the most complete B2B purchaser intelligence and AI-powered insights out there in the marketplace

Recent Comments

    Archives

    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2021
    • February 2021
    • January 2021

    Categories

    • B2B Marketing
    • Content Marketing
    • Local Seo
    • Search Engine Optimization
    • Social Media Marketing

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    ©2022 THE CENTRAL MARKETING NEWS | Powered by WordPress & Superb Themes