In the midst of the booming startup ecosystem, you can get complacent and take things for granted.
MNCs and technology giants are all hacking the headlines to give the wrong idea of competition that exists in the world of entrepreneurship. According to Get2GrowthThere are more than 472 million startups and this is a sufficient indicator of the current market competition.
A fierce rivalry for innovation and novelty has also driven the agenda of ed-tech startups. The tendency towards digital education is no longer limited to academics and courses of study. According to DaxxMore than 98% of US companies plan to adopt ed-tech and e-learning platforms by 2022.
So how can your ed-tech startup thrive against existing businesses?
Here is a list of 5 actionable marketing hacks for ed-tech startups:
1. Smart market research
Jumping straight to execution without the exact knowledge of your competitors and consumers is the perfect recipe for one Open-and-shut start. It’s important to start with smart business research that will give you insights into the pros and cons of various market trends. In order to optimize your research, you can plan in advance how and what you want to analyze.
Don’t go overboard with data and make sure you always work on real assets without worrying about the uncontrollable data. Accordingly, you can formulate a content calendar that contains the list of awareness and advertising tasks. Innovative ideas (like events) aimed at young people work wonders for your company if they are implemented perfectly.
2. Promote brand collaborations
An ed-tech startup differs from other companies in terms of responsibility. For example, if your portal is training medical aspirants, a lot can go wrong if incorrect information is provided. So reduce the modesty of your product and advocate your values with the target audience.
Make sure you are positively promoting the related collaboration while promoting your brand across multiple channels. Thorough research also helps understand the real unique selling points of an ed-tech startup. Your Content Marketing Strategy takes over from here.
3. Use the FOMO technique
FOMO or “fear of missing out” is one modern strategy that creates an urge in your target audience. This results in users making a decision in your favor. Referral campaigns, early bird offers, a giveaway to attendee, etc. are some ways to implement FOMO in your audience.
A TrustPulse report informs that of all leads attracted through FOMO, 60% convert within 24 hours. So, you can plan and execute such business hacks to secure a large portion of your convertible audience.
4. Organize special events
The size of your event depends entirely on your budget. When you are ready invest At events, you can organize mega-launch events. Most startups, however, prefer to do it more modestly. You can plan a digital start of your ed-tech business and set up several small events to raise awareness.
Since your vision is to explore educational technology, you can plan free book freebies, e-book subscriptions, etc. for attendees. Treat them sincerely because they would be your word of mouth marketers in the future and no investment can buy them.
5. Attack on the shortcomings of competitors
After polishing your company’s goals, values, and offerings, focus on the weak aspects of competitors as well. Make a list of complaints your competitors are receiving and try to resolve them through your startup.
Effectively market these solutions to attract audiences and create a Buzz for your startup in the initial phase. Make sure you keep your promises to keep the conversation strong.
Thanks to the digital revolution, the ed-tech industry continues to attract the attention of various industries. To make a name for your ed-tech company, you can start with some descriptive market research. After you get these insights, intelligently promote your vision and USPs to your target audience.
Innovate your Marketing campaign through FOMO technology to ensure instant conversions. Extend your reach through special events and introduce a flawless model to the market.
How would you raise awareness about your ed-tech startup? Any other smart hacks we missed?