After the outbreak of the pandemic, small businesses across the country were forced to reassess the way they work. Research by Xero Reconstruction of Australia report shows that nearly a quarter of those who succeeded in 2020 did so by increasing their focus on digital sales and services.
More than half of the 1,000 SMEs that participated in the research also planned to continue investing in technology in the coming months.
As companies of all sizes continue to follow the digitalization trend in 2021, we’ve compiled a list of our top five marketing tips for sole proprietorships looking to grow their business this year.
Use social listening tools to identify your audience
My daily business coach Founder Fiona Killackey says all social media channels offer opportunities for engagement and networking. The challenge is to provide your audience with content that they deem valuable.
“Attention is the biggest currency we have right now,” says Killackey. “If you use any type of social media, you want to ask yourself what entertainment, education, or inspirational value is the audience getting from following your business on social media.”
You can use social listening tools to identify your audience and community. For example Twitter Tweetdeck This option allows you to set up filters and monitor conversations on selected topics.
Alternatively, companies with a Facebook advertising account can use the Audience Insight tool to learn more about their audience’s geography, demographics, and purchasing behavior.
Whether you’re running a small team or traveling alone, Xero’s dedicated resources page has the support you need with free tools and guides to keep things running smoothly. Xero is an online accounting software that is easy and straightforward to do business with. Take a free 30-day trial today.
Use site tags to set up the buying path
For sole proprietorships looking to implement a strategy that includes investing in social media advertising, the first step is to make sure you can track your investment and its results.
“Before spending any money on social media advertising, I would ask what destination do you send people to. And did you confirm it will work for your audience? “Killackey says.
With tools like Google’s Tag Manager and Facebook’s Pixel, businesses can track potential customers on their way to purchase.
According to Xero The next chapter: How to thrive in a changed world reportTwo-thirds of Australian small businesses said they were attracting and retaining new customers, which is a significant challenge. Correct implementation of site tags enables companies to attract new customers and keep them shopping.
Grow your customer base with mailing lists
Creating a mailing list can be an effective form of “approval marketing” for a business, as consumers actively provide their details and know they will be contacted.
Mailchimp’s Customer Relationship Management (CRM) tools can be effectively implemented for sole proprietorships and small businesses who want to compose and send regular emails to their customers – a handy tool that integrates seamlessly with them Xeros accounting software platform. This means that Xero users no longer have to worry about updating contact information between the two systems and have easy access to their entire customer database.
Killackey sends a weekly EDM through My Daily Business Coach, saying that many of their customers initially contacted them based on these emails.
“It’s a way to motivate people, but you can also show your worth much more than on social media, where the chances of them seeing more than 30 percent of your content are very high, even if they love everything You do low. “
Killackey notes that companies that voluntarily provide their information to consumers need to take this into account by providing valuable information to subscribers to return the statement of faith.
Prefer engagement over social clout when looking to grow with partners
Despite the stereotype, not all influencers have to be Byron Bay bloggers with half a million followers on social media.
Organizations can achieve efficient reach and authority by choosing the right talent that fits their brand. This is especially relevant if you are a sole proprietorship on a budget.
While social clout is important, Killackey says it can be equally, if not more valuable, to choose partners who fit the brand.
Here are two online tools you can use to get the most out of your partners and find collaborations to grow your customer base:
- Phlanx engagement calculator: Allows brands to measure potential partners’ Instagram followers to ensure their audience is actively engaged.
- Collabosaurus: A tool for connecting different companies to clever collaborations and partnerships.
Use your voice to inspire customers through podcasting
Killackey has published over 50 episodes of the My Daily Business Coach podcast which she believes has “phenomenal” reach.
“Podcasting is a fantastic way to hear your voice from your audience.”
Zencastr is an easy-to-use online tool that enables podcasters to record studio quality at no cost. As the number of remote recordings increases, Zencastr acts like a producer to simplify the process.
“I bought a podcast course in 2016 and we didn’t publish any episodes until 2020,” says Killackey. “I wish we had started earlier.”
If podcasting isn’t for you (at least not yet), there are plenty of other content marketing options you can explore, such as: B. creating a blog or sharing your expertise with relevant publications.
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