Videos for marketing
In a fast-paced world like ours, people don’t really enjoy reading long articles about products or companies. As a result, companies and brands that post pictures of their products with long captions seem uninteresting to a large part of their audience.
There is an easy way to solve this problem. Videos! Posting videos can be extremely engaging. If you are able to create unique and quirky videos, then you can definitely grow your business on social media.
Depending on your goal and your product, there are many different types of videos that you can create for your audience. In this article, we’re going to cover the different ways you can use video gain a greater reach on social media platforms.
Different social media marketing platforms are intended for different types of videos based on the video length and the type of marketing content it contains. Now let’s dive in to find out more!
1. Video lengths
Different types of content require different types of video lengths. Whenever you create something informative or educational, you need to make long videos. However, if you want to promote a product, keeping your video short can help you attract more customers.
Short videos help make a lasting impression on your audience. As a result, more people will be attracted to your product and you can convert a lot of viewers into customers.
On the other hand, if you offer a special service, provide educational materials, or are in the news business, you will need to make a longer video. This is the only way to do justice to your video.
The more nuanced your topic, the more time it would take to cover it in a video. It is important that you add movement to your videos to prevent it from becoming monotonous to people.
2. Use call-to-actions
A call-to-action (CTA) can be as simple as a link at the end of your video. CTAs are used to direct your audience to the website you want. What is your video advertisement? What would you like them to buy or watch?
When promoting a fashion brand, include a link that will take your audience to your official website or ecommerce page. By targeting a wide audience with your videos, you can redirect all traffic to your website and encourage them to become your customers.
This is also useful if you are a video creator and your videos are essentially your product. Use CTAs to link to your other videos or channels and get your audience to view all of your marketing content, or you can Buy YouTube views from some of the best sites to get your job done.
3. Add subtitles
Adding subtitles to your videos will make it more accessible to people all over the world. It encourages people with hearing impairments to watch them and understand them without difficulty.
Also, people of different nationalities who may not know your language can watch and engage with your video. People who may not be wearing headphones at the time they come across your video can also watch it without disturbing those nearby.
You can use websites like Kapwing to add subtitles. It helps everyone understand what is being said and encourages people to watch the video.
4. Create videos with instructions
Say you are Promotion of a product. A great way to market it is to make videos of how-to guides that teach you about the various uses of this product. For example, if you are promoting a food product, you can create how-to videos and show your viewers how that product can be used to make various delicious goodies.
After watching videos like this, your audience will be intrigued and curious about what makes them want to try it out. By converting views into sales, you can increase your profits immensely.
You can also create training courses by creating how-to videos. Selling such courses is another way to make money as well Market your brand on social media. You only have to create your videos once and you can earn years from them.
5. Go Live!
Being able to effectively connect with your audience means connecting with them. It is unwise to stay behind a screen and just post marketing content. Going live on your social media accounts will help people know and understand you better.
If you are an entertainer or an artist, going live is even more important to you. In a post-pandemic world, most people are reluctant to get out and attend shows and events. This leads to a dwindling audience on your real shows.
At times like these, virtual shows can help keep your audience interested in your work. It is also a way to raise everyone’s morale in the face of widespread difficulties everywhere. In addition to that, it can also help you make some extra cash.
Selling tickets to your online audience to attend your live shows can mean you can make a good profit and there are no costs for traveling and booking accommodation. You can hold such shows from the comfort of your home.
Videos are just as helpful to your audience as they are to you. So, create unique videos to engage your audience and increase your popularity on social media!