6sense, the market-leading account engagement platform, today announced the acquisition of Fortella.
The addition of Fortella positions 6sense to build on its already robust suite of account engagement tools to deliver the smartest, most comprehensive RevTech offering. 6sense customers now have an integrated solution to plan goals, identify needs, prioritize effort, involve accounts and purchasing teams, measure impact, and forecast the pipeline to create a 360-degree feedback loop to optimize growth create.
Enterprise marketers can take advantage of these advanced capabilities to reconstruct their sales funnel and create a repeatable design that maximizes pipeline performance. By increasing efficiency and reducing the guesswork, the combined platform enables marketers to spend less time on process management and more time to drive sales impact.
Important acquisition highlights:
- Together, 6sense and Fortella are reaching today’s marketing and sales data silos to align sales teams on a predictable, unified methodology to meet pipeline and sales goals
- Fortella’s powerful AI will enable 6sense customers to predict and build detailed go-to-market plans by starting with their sales goals and working backwards
- Fortella’s AI-driven pipeline intelligence monitors progress in achieving goals, identifies gaps and provides early warning signals. Combined with the 6sense platform, it will recommend revenue generation tactics with the greatest impact to fill the pipeline gaps.
Notable offer references:
“The most successful companies constantly challenge themselves to discover new ways of thinking and resources to gain insight and outperform the competition,” said Jason Tapes, CEO of 6sense. “The integration of Fortella with the 6sense Account Engagement platform accomplishes this goal by providing customers with a fine-grained navigation system for their Revops engine that ensures they achieve their goals and exceed them with greater efficiency and speed . “
“Every B2B organization needs to make plans on how to predictably achieve its sales goals. And it needs to be able to measure its progress towards these goals and adjust strategies and tactics as needed. But for most, this is still a manual. “Process is largely based on assumption, separate data silos and best guesswork,” said Rahul Sachdev, Co-Founder and CEO of Fortella. “The combination of 6sense and Fortella removes the uncertainty of these critical pipeline planning and forecasting functions to further advance the RevTech revolution,” added Nimish Mehta, Co-founder and chairman of Fortella.
“Your board of directors and the executive team don’t care about marketing activities. What matters to them is what marketing is doing to move the pipeline, called ” Latane Conant, Chief Market Officer at 6sense.
“6sense has been a critical platform for improving sales and marketing execution, and the Fortella product and team have helped us bridge the gap from counting leads to quantifying sales Urvish Vashi, Chief Operating Officer at HighRadius.
“This is a milestone for marketing directors. Merging these two platforms just makes sense – and creates a powerful combination for revenue-driven teams. Every CMO wants to have confidence in their pipeline projections and know that they have the right plans to get there, “said Andrew Leigh, Chief Marketing Officer at Copado.
To learn more about the combined value of 6sense and Fortella, register for a webinar and product tour Rahul Sachdev and Kerry Cunningham At September 21, 2021 by registering here.
The 6sense Account Engagement Platform helps B2B companies achieve predictable sales growth by having each member of the sales team support the power of AI, big data and machine learning. 6sense reveals anonymous buying behavior, prioritizes accounts for sales and marketing and enables you to bind resistant purchasing teams with personalized multi-channel multi-touch campaigns. 6sense helps sales teams know everything they need to know about their buyers so they can easily do whatever it takes to generate more opportunities, increase deal size, get into opportunities faster, and compete and win more often. Visit 6sense.com for more information.
Fortella is an AI-powered revenue intelligence platform that enables CMOs, CROs, and revenue teams to predictably achieve their pipeline goals. The Fortella platform enables B2B companies to create accurate pipeline plans for all go-to-market segments, forecast pipeline performance with confidence, and maximize marketing effectiveness – all based on real-world sales results. Fortella’s AI models provide actionable recommendations by segments, accounts, and buyer personalities for the best sales results. Fortella customers include 8×8, Axonius, BMC, Copado, Hazelcast, HighRadius and TIBCO. More information is available at www.fortella.ai.