6sense, the market-leading account engagement platform, today announced the acquisition of Fortella. The move combines Fortella’s AI-powered pipeline intelligence with the 6sense platform and adds essential pipeline planning, forecasting and measurement capabilities to enable B2B marketing directors to meet their pipeline and revenue goals with greater predictability.
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The most comprehensive RevTech platform
The addition of Fortella positions 6sense to build on its already robust suite of account engagement tools to deliver the smartest, most comprehensive RevTech offering. 6sense customers now have an integrated solution to plan goals, identify needs, prioritize effort, involve accounts and purchasing teams, measure impact, and forecast the pipeline to create a 360-degree feedback loop to optimize growth create.
Enterprise marketers can take advantage of these advanced capabilities to reconstruct their sales funnel and create a repeatable design that maximizes pipeline performance. By increasing efficiency and reducing the guesswork, the combined platform enables marketers to spend less time on process management and more time to drive sales impact.
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Important acquisition highlights:
- Together, 6sense and Fortella achieve today’s marketing and sales data silos to align sales teams on a predictable, unified methodology to meet pipeline and sales goals
- Fortella’s powerful AI will enable 6sense customers to predict and build detailed go-to-market plans by starting with their sales goals and working backwards
- Fortella’s AI-driven pipeline intelligence monitors progress in achieving goals, identifies gaps and provides early warning signals. Combined with the 6sense platform, it will recommend revenue generation tactics with the greatest impact to fill the pipeline gaps.
Notable offer references:
“The most successful companies constantly challenge themselves to discover new ways of thinking and resources to gain insight and outperform the competition,” said Jazon tapes, CEO of 6sense. “The integration of Fortella with the 6sense Account Engagement platform accomplishes this goal by providing customers with a fine-grained navigation system for their Revops engine that ensures they reach their goals with greater efficiency and speed, and through them go out.”
“Every B2B organization needs to make plans on how to predictably achieve its sales goals. And they need to be able to measure their progress towards these goals and adjust strategies and tactics as needed. But for most, this is still a manual process, largely one of assumptions, separate data silos, and best guesswork, ”said Rahul Sachdev, Co-Founder and CEO of Fortella. “The combination of 6sense and Fortella removes the uncertainty of these critical pipeline planning and forecasting functions to further advance the RevTech revolution,” added Nimish Mehta, Co-founder and chairman of Fortella.
“Your board of directors and the executive team don’t care about marketing activities. What they care about is what marketing is doing to move the pipeline forward. With the Fortella acquisition, CMOs get exactly that: Board-compatible pipeline planning and measurement functions, ”said Latane Conant, Chief Market Officer at 6sense.
“6sense has been a critical platform for improving sales and marketing execution, and the Fortella product and team have helped us bridge the gap from counting leads to quantifying sales. Bringing the two platforms together creates the conditions for significantly higher value for my teams, ”said Urvish Vashi, Chief Operating Officer at HighRadius.
“This is a milestone for marketing directors. Merging these two platforms just makes sense – and creates a powerful combination for revenue-driven teams. Every CMO wants to have confidence in their pipeline projections and know that they have the right plans to achieve them, ”said Andrew Leigh, Chief Marketing Officer at Copado.
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