The combined solution enables more relevant, personalized and timely account-based campaigns and reach, while promoting 6sense’s RevTech Revolution promise
SAN FRANCISCO, October 5, 2021 / PRNewswire / – 6sense, the market-leading account engagement platform, today announced the acquisition of Slintel, the leading provider of business-driven technology data, buyer and market insights, and modern business contact data. Following the company’s recent acquisition of Fortella and 114% year-over-year revenue growth, the Slintel acquisition reaffirms 6sense’s commitment to lead the RevTech RevolutionTM by providing the basic data for sales and marketing teams needed to drive predictable revenue growth are.
6sense | Predictive intelligence for B2B marketing and sales
Ring in the new era of RevTech
By adding Slintel to its platform, 6sense increases its ability to put the power of AI, big data and machine learning behind every member of the sales team, reaffirming the company’s commitment to transforming B2B sales technology. For marketers, Slintel offers additional data points for building target group segments, for information about AI-controlled predictions, for prioritizing accounts and contacts for campaigns and for sending personalized messages. For sellers, Slintel offers additional data points to prioritize accounts and contacts, understand relevant business and market trends, and personalize reach. In addition, Slintel’s technological insights and renewal predictions help salespeople plan their contact with prospects and customers.
Essential data and insights at account and contact level for B2B sales success
Slintel’s differentiated approach to account insights combines hard-to-collect buyer insights, historical data, dozens of verified data sources, natural language processing, and human validation to create a unique layer of account intelligence. Similarly, Slintel’s contact details represent highly curated B2B contacts that contain unique buyer insights to help sales teams establish personal connections while being in touch.
The story goes on
6sense customers already benefit from the advantages of a uniform go-to-market platform, which offers an average 2-fold increase in deal values, a 10 percent increase in win rates and a 25 percent reduction in day-to-closing Opportunities generated. B2B sales teams now have access to an even more robust sales and marketing orchestration platform with superior execution capabilities, backed by the most comprehensive data and buyer insight solution to drive growth.
Important acquisition highlights:
The 6sense Account Engagement Platform data is augmented by Slintel’s technographic and thematic sales intelligence data, cementing 6sense’s position as a complete GTM platform for B2B sales teams. With Slintel, 6sense natively offers billions of data points of market-leading account and contact details along with world-class curated data, insights and orchestrations.
Slintel extends 6sense in four critical dimensions and adds: modern business contact data from verified sources; improved technology, including AI-powered confidence assessments and predictions; Solid buyer insights based on account and contact level psychographic data; and deep market insights into account events, enhancements, and other notable changes. Together, these data-driven capabilities provide a unique layer of intelligence that helps empower 6sense’s powerful ability to spot shoppers both before and during their buying journey.
Slintel records more than 60 attributes across 15M Companies every week and then creates market alerts that inform GTM teams of relevant changes, including updates to technology or buyer information. Slintel rails 250M B2B profiles, 100M Decision makers, 50M B2B emails and 20M Direct dial numbers of the buyer.
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“The Slintel acquisition further advances our powerful AI-driven predictive capabilities and gives our customers rocket fuel to accelerate sales pace and predictable revenue growth,” said Jason Tapes, CEO of 6sense. “With record sales and team growth, the recent acquisition of Fortella and the integration of Slintel, we continue to deliver on our promise to transform the B2B buying and selling experience and lead the RevTech revolution.”
“Data has always been an integral part of the 6sense platform and we are constantly looking for ways to bring more actionable and accurate data into the platform,” said Viral Bajaria, CTO and co-founder of 6sense. “After evaluating many data providers over the past year, we selected Slintel because of their collection of data and the uniqueness and accuracy of the data provided on their platform. All of this will help 6sense customers outperform their competitors a growth of 500% YOY is very remarkable. “
“It is estimated that by 2025 80% of all B2B purchases will be made through digital channels. Slintel helps go-to-market teams understand where buyers are in their journey, what their weaknesses are, how to adopt technology and migrate data to get a 360-degree view of the buyer, “said Deepak Anchala, CEO by Slintel. “6sense is widely recognized as a leader in go-to-market orchestration. By adding Slintel’s powerful buyer insights to this equation, we can provide an unmatched solution for sales leaders. “1
“The intelligent data and critical insights we unlock through the joint technology of 6sense and Slintel are groundbreaking for us,” said Jonathan Dale, VP Marketing at Phenom. “Finding the right buyers in the market now and having actionable data for personalized orchestration is a much better way to get involved.”
To learn more about the combined value of 6sense and Slintel, register for a webinar and product tour here Oct. 20, at 10:00 a.m. PST.
The 6sense Account Engagement Platform helps B2B companies achieve predictable sales growth by empowering each member of the sales team to power the power of AI, big data and machine learning. 6sense reveals anonymous buying behavior, prioritizes accounts for sales and marketing and enables you to bind resistant purchasing teams with personalized multi-channel multi-touch campaigns. 6sense helps sales teams know everything they need to know about their buyers so they can easily do whatever it takes to generate more opportunities, increase deal size, get into opportunities faster, and compete and win more often. Visit 6sense.com for more information.
Slintel uses technographic and thematic sales intent signals to help companies identify and reach active buyers with high intent in their target market. Their sales intelligence platform processes billions of data points every week to analyze buyer journeys, technology acceptance patterns, thematic intent signals, and other digital footprints to discover buyers with high purchase intent. Slintel’s customers have access to the buying behavior and intent signals of millions of companies and their decision makers around the world. More information is available at www.slintel.com.
1https: //www.gartner.com/de/newsroom/press-releases/2020-09-15-gartner-says-80–of-b2b-sales-interactions-between-su#: ~: text = In% 20fact% 2C% 20Gartners% 20Future% 20of, climbs% 20to% 2044% 25% 20for% 20Millennials.
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