To get your business ranked on Search Engine Results Pages (SERPs), you need to know the right marketing strategy. A marketing strategy is not just about increasing sales. It’s also about improving your customers’ shopping experience, building strong, lasting relationships with them, and creating brand awareness.
Like any other goal, this is easier said than done. That is why today we offer you the most effective e-commerce marketing strategies.
Effective marketing strategies for the e-commerce shop
Wonder why most people use the word “build” and not just “make” with marketing strategies? This is because it is a step-by-step process that doesn’t just put everything on the table. So all effective strategies consist of step-by-step processes that we will explain below. Without taking any more time, let’s reveal them now:
- Website optimization
- Mobile optimization
- Search engine optimization
- Website content
- Social media marketing
- Content Marketing
- Pay per click marketing
Here is a detailed description of each of these points.
Your website or Shopify store is your virtual store. Your customers will come and fill their digital shopping carts with your products. And if they had a good shopping experience, they could come back to your store. But how do you offer your customers the shopping experience they want? Quite simply, I optimize your shop from top to bottom. The more comfortable your customers are using your website, the more they will love to shop again. Website optimization includes:
- Simple user interface or website layout
- Easy to understand language
- Easy navigation
- Avoid unnecessary landing pages
- Confusing product pages
- Contact page
- And various other elements of website design that result in a direct call to action
The best way to fully optimize your website is to hire professionals who are experts in the field. A team of experienced digital marketers and UX professionals will be best suited for this purpose.
As a Shopify business owner, you need to make your business suitable for both desktop and mobile. Nowadays, people prefer their smartphones to laptops or computers for online shopping. More than 225 million Americans have a smartphone or tablet. According to Outerboxdesign, 79% of people have made an online purchase using their mobile devices in the past six months. Hence, it is necessary for your business to create a mobile-friendly shopping experience. There are many examples like Snapdeal, Etsy, and Flipkart that have used this strategy and are one of the most popular shopping platforms today. Let an expert design your store so that your potential customers will be happy when they shop.
SEO search engine optimization
SEO is the method of improving the quality and quantity of your website and its traffic. It’s helpful to get someone else to know about your online store in Google search results. That said, if someone searches for a product on Google that you also sell, the first website they see is yours. One survey found that people prefer to only visit the first two to three pages of their search. That said, your business will only get high quality traffic if it’s on the first three pages. But how can your business be organically at the top of the Google search? Well, with the right SEO techniques.
SEO encompasses techniques like keyword research, on-page optimization, off-page optimization, etc. It is an ongoing process and requires time and patience to work efficiently. You can’t expect to see results within weeks of using SEO. However, when you hire a seasoned Shopify SEO firm, your chances of climbing up quickly and staying at the top of the SERPs increase.
Help tip: Some people think that hiring Shopify SEO services is enough to rate their ecommerce store. But that’s not true. You need an SEO agency with expert knowledge and a proven track record.
Take your online store to be physical. What are you going to do to get your brand name established in the market? Just contact an advertising agency and ask them to promote your business? Or do you hire an expert agency to research the market according to your niche, find the latest marketing trends and then create the marketing strategy accordingly? Of course, you will go for the latter.
The biggest problem why many websites do not rank in search engines despite different methods is inappropriate content. It doesn’t matter how much you spend on marketing or advertising. If the quality of your website content is low, the rank will be low. Therefore, you should only fill your website with quality and original content. Research is key to improving the quality of your content. Hire an expert who has enough time to research the market and identify current consumer demand.
Then use that research to create content that will be useful to your customers. The content of your website reflects the image of your brand. So it’s a simple formula. The more quality content you offer your customers, the more likely they are to come back to your business.
Help tip: Always focus on delivering content that suits your audience. For example, if your target audience is young students, post content that is appropriately relevant.
Social media marketing
Social media plays an important role in the success of an e-commerce store. It completely changed the way we do business. More than 3.81 billion people around the world frequently use social media. This means using social media marketing. You can build a good brand image in front of these users and turn Shopify into an SEO company that can do social media marketing along with other strategies for your business.
Pay per click marketing
In PPC, Google will display your website’s advertising at the top of a user’s search results. And with every click you have to pay Google a certain amount for its service. It’s a campaign that combines promotions, ads, and landing pages. Design your ad in a way that affects viewers when they open your online store. Learning about people’s needs can help you come up with a proposition that will benefit you and your customers. Adopted through market research; You found that the demand for portable laptops in the market is high. So create an ad that offers your customers such an offer on portable stands that they can’t resist shopping on your website. That way, they’ll buy this product in your store and encourage others to shop too.
However, getting people to click your ads is not as easy as it looks. People will only click your ad and visit your shop if they find a profitable offer. So work more on creating a good offer than creating a fancy ad.
Content marketing makes content a useful tool for attracting potential customers and selling your products to them. It’s like a story your company is trying to sell. When used correctly, content marketing can attract more customers to your online shop than other marketing methods. Content marketing also helps create a lasting connection between your brand and its customers.
There are different types of content like videos, blog posts, newsletters, infographics, and much more. Always follow the 80/20 rule. 80% of your content should be useful and informative. On the flip side, the remaining 20% of the content should be promoting your product or ecommerce store. Don’t take the power of content marketing lightly. It has helped countless online stores establish a good image in the eyes of their consumers. One important thing that helps content marketing work efficiently is having the right content. Your content should meet your client’s needs. Your viewers should find it informative from start to finish. Otherwise, they’ll just ignore your content and find someone who can meet their needs.
Effective marketing strategies are the ones that give importance to every aspect of your ecommerce store. When you hire a Shopify SEO agency, the first thing you should do is make sure their digital marketing strategy includes all of the above if you want to put your business ahead of your competition.
If you have any doubts about any of the above, feel free to ask us in the comments section below. We will answer you as soon as possible.