As of 2019, the total number of online websites was 1.72 billion. The growth has been steady since 2004 when the internet became more available. In addition, the dynamic market has contributed to the increase in the numbers.
We’re talking about high demand for convenient online shopping, businesses using websites to improve their competitiveness, and much more. Web owners use digital marketing strategies to increase their conversions and sales, and content marketing is one of the most effective strategies they use.
Content is the lifeblood of websites, and companies have struggled to grow their traffic for the benefits that come with it. The consistent publication of fresh and relevant content is one of the success factors for thriving websites.
Content is king and the fuel for the success of digital marketing. The following content marketing tactics have worked for big brands and can work for you too.
1. Broadcast emails
E-mails enable communication with several potential customers at the same time. If you target an audience you’ve worked with before, you’ll get results faster. For example, if you have an essay writing service, you can compose a broadcast email introducing a new feature such as online essay reviews or research development.
If you share a link with your clients or students you’ve worked with before, you’ll get more positive responses. The familiarity puts you in a better position to fuel your audience engagement.
The strategy is also useful for unknown audiences, provided you send the emails at the right time when they are more likely to click.
2. Paid advertising
Some of the world’s largest companies have used and continue to use paid ads. A whopping 146.92 billion dollars is the revenue that Google generated in 2020 from advertising alone. Both small businesses and large companies that have used the Google Ads platform have a track record of success.
For example, Sitara Foods decided to use Google Ads to drive more visitors to their website by increasing visibility and brand awareness worldwide. Today the company achieves three times more than its sales. 90% of international sales are generated through Google Ads.
Butterfield Market and Catering is another Google Ads success story. The family business was founded in 1915 and has even served well-known customers such as the Rockefeller family. Despite their interactions with influential people, the company had not grown over time.
Butterfield Market and Catering decided to improve their websites and use Google Ads. In less than two years of using the paid ads, they had already seen 40% growth. The business was expanded from a grocery store to a separate catering unit and bakery. Now the company has multiple offices in New York City.
You can use this tactic to improve your reach and draw attention to your new content. Paid ads have helped countless small businesses grow and expand.
3. Use your best contributions
By looking at the click rates and dwell time of the various pages on your website, you can identify the posts that are driving the most traffic to your website. By promoting old content, you can draw attention to your newer posts.
You can revise an article and add a link. Alternatively, you can add a link at the end of the post and mark it as a “related post”. If your old post generated significant traffic, it can also promote the new ones.
By republishing your successful blog posts, other sites can get the traffic they want.
4. Make your content shareable
To get attention of new content, you need to make sure that as many people as possible can see it. Making your content shareable is a good approach. Add share buttons that lead to other platforms, whether you post on your website or on social media platforms.
For example, when you post on Twitter, you can add buttons that direct users to your Instagram and Facebook pages.
This increases your reach by making your blog posts visible on multiple platforms. However, in order for your audience to click the Share button, they need to be impressed. Write articles that appeal to the audience’s interests and are useful.
5. Use hashtags
Hashtags are a great way to promote new content. For example, you can use hashtags for trending topics to increase your reach. Hashtags will also categorize them and present them to the target audience.
Another option is to contribute to trending topics. In this way, you put yourself in front of a large audience. However, look for hashtags that are closely related to your niche.
6. Guest Post
Provided you are sure that you can write something of high quality, you can write for other websites to promote your latest or even old posts. First, find websites for government agencies in your niche. Remember, you cannot write for competitors.
A company that offers complementary goods or services would be ideal. For example, if you sell auto insurance, you can turn to an auto sales website. This is where you get users who are likely to be interested in your products.
Add a call to action to direct traffic to the new material.
7. Use social media
Social media platforms like Instagram and Facebook have over a billion users. Using influencers and paid ads can generate significant traffic to your content. You can also generate organic traffic to your new page by regularly posting on social media and using the right hashtags.
Use different media, be it infographics or videos, and add a link to your website. In order for social media to get good results, schedule the right time to post. The off-peak time is best as your material will not be overshadowed by other users’ contributions.
Also, schedule when your audience will be active on social networks for effective promotion.
Consistent content creation is critical to the success of your digital marketing campaigns. Make sure your information is visible through the strategies above.
Broadcast email helps you reach people you have previously worked with. Paid ads improve your reach and can be used to target a specific audience.
Re-share old posts that may have previously amassed massive traffic to draw attention to your new posts. Guest blogging is an effective way to reach out to people in your niche and get them to your website.
Share on social media, use hashtags, and include share buttons. The combination of the above strategies contributes significantly to increasing traffic.