In the age of social media marketing, are you one of those who believe email marketing is dead? Far from redundant, email marketing is thriving in today’s world.
Here are some recent stats: 87% of B2B marketing teams are still using email to expand their customers’ reach, while 79% of B2C marketing teams are using email to share new blogs and articles. Overall that is new user registrations The ROI for email marketing to attract consumers is $ 44 for every $ 1 spent on spending.
The right type of marketing emails with an interesting subject line and text can go a long way in attracting new prospects and increasing your sales improve the customer experience.
However, email fatigue is also a real problem – thousands of promotional emails flood our inboxes. How can you use email marketing to attract customers without sounding “too salable” or making it a “hard sell”?
Here are the seven best types of promotional emails that should be part of your email marketing strategy:
7 Awesome Emails That Are Attracting More Consumers
1. Welcome emails
Welcome emails, also known as introductory emails, simply introduce yourself and your company to potential customers.
At this early stage, don’t send an email to sell a product or notify customers of a new marketing campaign. In addition to talking about launching your business, talk about how your product or service can help customers improve their business. Add an interesting subject line to the email and thank the customer for their interest in your company (example: “Thank you for registering!”).
Here are some great tips for effective welcome emails:
- Personalize your welcome email by adding a “quirky” or “interesting” fact about your brand or team.
- Avoid talking about your product / service in your welcome email.
- Add a picture of yourself or your brand to make it personal and to make an acquaintance with your client.
- In short, mention how your brand is helping customers or making their lives better.
2. Time-limited offers
Limited time offers are among the best tools for using email marketing to attract customers, especially if you are in the e-commerce space. You can send a promotional email with a limited time offer that may include free shipping, a gift, or a discount – all available for a limited time only. An example of this is the special offer from BarkBox, which gives your dog additional toys free of charge with a multi-month subscription.
Limited time offers effectively convert undecided (or “on the fence”) types of prospects into customers. Here are some tips to use when sending emails with limited time offers:
- Always add the validity of the offer and mark it (example: “Valid for 3 days, 10 hours and 5 minutes” or “Only 5 hours left”).
- Use words that mean urgency or immediate action, e.g. For example, Flash Sell, Shop Now, or Get Your Gift Today. Include similar words in the subject line of the email as well.
3. Exclusive offers for subscribers
Subscriber emails are another form of welcome email that you can send after a customer signs up for a newsletter or e-book, completes a free trial, or an online customer form. Like welcome emails, subscriber emails can effectively convert new sign-up customers into brand loyalty. The retail brand Banana Republic is a good example – with a 15% discount for new subscribers.
If you previously promised the customer a special offer or discount, now is the time to fulfill your promise via the subscriber’s email. Even if you haven’t done so, offer your new subscriber an exclusive offer – for example, a 15% discount on the first purchase, free shipping or a promotional code.
Alternatively, you can present your social media pages to your new subscribers (“Like us on Facebook“Or” follow us on Pinterest “) which will help build customer loyalty for your brand. Use the following client tips when sending our subscriber emails:
- Send this business email immediately after customer registration.
- Make the new subscriber “feel special” with words like “Just for you” or “You’re on the list” or “Nice to meet you”.
- Always add a CTA button to your email – labeled “Get Started” or “Shop Today” or “Read More”.
4. Product launches
Whether it’s a new product or service, a new book, or a new software tool, product launches offer exciting email ideas to attract new customers – or even repeat purchases. By this point, you’ve done most of your sales groundwork with prospects and you’re ready to move on with the “hard sell.”
For a successful launch email campaign, your customers need to know your brand and product line – and have sufficient interest in engaging with your brand.
How do you develop a successful product launch email strategy? Here are some effective tips:
- Don’t add a long explanation about your product features. Instead, add a product link such as “More information on …” or “More information”.
- Briefly explain how the product or a function can benefit the customer (e.g. “Keep yourself fit …” or “Music you have never experienced before”).
- Always add multiple CTAs to your email that encourage your customers to click and connect with your brand in a variety of ways. Some CTAs include “Buy Now” or “Show Me How” or “Try It Out”.
If you’re a small business running an online store, new products might not be launched every week or every month. You are more likely to get new products like the latest bedroom furniture or the new season’s fashion clothes. Online buyers are always excited to see what “new products” you’ve added to your product catalog. Why not let them know by sending emails to their inbox with newcomers?
Here are some tips for email marketing from newcomers:
- Use subject lines that mention “newcomers” to pique the customer’s curiosity.
- Make it easier for your customers to find new products by adding links or CTAs like “Just In” or “Shop Now”.
- Send “sneak peek” emails from newcomers (before official release) to loyal customers who make them feel “good” about the brand. Here is a use case from New York-based Petite Studio.
6. Seasonal or holiday offers
Vacation times – the time that both consumers and retailers look forward to. Be it Halloween, Easter or Christmas, there is always a special day around the corner (no matter which part of the world you are in).
Seasonal campaigns are a great marketing channel that you can use to improve your conversion rate. Here are the 14 best examples of vacation emails to check out.
Here are some effective tips for implementing your seasonal holiday email campaign:
- Run your ad campaign at least a week before the holiday – and increase your reach as the holiday date approaches.
- Differentiate your vacation offer with keywords like “vacation”, “sale”, “discount” and “gift”.
- In addition to free shipping, offer free gift wrapping – especially for holidays when consumers buy gifts for loved ones.
- Try to be creative and offer a holiday checklist or gift ideas that will set your business apart from other competitors.
Free travel, contests, free stays, or cash prizes – giveaway emails always promote products, build customer loyalty, or increase sales. Do you want to add to your subscriber email list? Giveaway emails can work wonders for this, too.
Giveaway emails should vary by product category. Here are some tips that should help you:
- Use an interesting subject line for your giveaway email or advertisement. For example: “Enter to win this …” or “Win an exciting trip …” or mention the term “giveaway” in your subject.
- Don’t send your giveaway email out to a wider audience or you could end up with lots of unqualified leads on your subscriber list. Prepare a list of the qualified leads that you want on your email list.
- For each CTA in your giveaway email, design a landing page where the user must complete a few steps before using the giveaway item.
Even in this day and age of social media marketing, email marketing is one of the best marketing tools to attract and grow your customer base. This article describes the seven most effective types of marketing emails that your prospects would like to see in their mailbox. However, you need to style your email with the right tips to improve your email conversions in a short amount of time.
For any marketing company, protecting customer identity is also important in order to avoid data breaches. LoginRadius offers the best tools for identity management This can protect your customers during the login, registration process and other customer touchpoints on your website.
*** This is a blog from Fuel Blog | syndicated by Security Bloggers Network LoginRadius written by Deependra Singh. Read the original post at: https://www.loginradius.com/blog/fuel/2021/03/7-Best-Marketing-Emails-to-Attract-Consumers-Right-Away/