Let’s face it: regardless of your marketing strategy, you need strong content to back it up.
Be it social media marketing or podcasting or video marketing; It’s the “content” that makes it work for your brand. And that’s why you need to share content that can help you sell.
However, it’s not the content you need for your content marketing strategy. Instead, it’s the right content distribution strategies alongside strong content that sum up a perfect content marketing strategy.
Most strategies that worked for a few years might not help you in 2021 either. And that simply means that companies now need to update their content distribution strategies in line with industry trends.
In this article, we’re going to examine the top content distribution strategies that can help you increase your website traffic in 2021. Keep in mind, however, that while these strategies can help you get more traffic to your website, it is the content that can captivate you.
Here are 7 strategies you can use to try promoting your content in 2021:
1. Reuse across different content distribution platforms
When properly distributed, your content can be your most powerful lead generation weapon. However, finding the right medium for distribution is a tedious task.
Fortunately, there are websites like Medium that allow you to reuse all kinds of text-based content. The best part about Medium is its user base, which means that unlike your blog or website, you don’t have to first build your audience there. The algorithm and distribution strategies can do the job for you. And once you post there regularly, you will see the migration in your website audience.
Benjamin Hardy did that. He copied every piece of content he wrote on Medium for his blog and generated over 20,000 medium-only subscribers within six months.
In addition to medium, LinkedIn Pulse is another excellent sales channel for B2B. As a result, over 94% of B2B marketers share their content on LinkedIn.
To use LinkedIn Pulse, you need to consider three things:
- Create and share content regularly.
- Write a catchy headline.
- Keep growing your follower base.
2. Create short videos and infographics
It is no longer a secret that video marketing is the new trend in the marketing world. Here are a few video marketing stats to back up my point:
And that makes videos a great way to distribute content.
You can try making short video snippets inspired by your columnar content. There are many tools like Animaker, Animoto, Wistia, etc. that you can use to make short videos.
Did you know that 32% of marketers believe visual images are the most critical form of content for a business? Whether B2B or B2C, visuals can be used to advertise any content.
Infographics are the best way to reuse a piece of content in an informative yet attractive way.
Infographics are a visual representation of data, information, or knowledge to convey something quickly. According to a survey, infographics can increase website traffic by a staggering 12%.
Tools like Canva and PicMonkey are the best tools to help you create infographics with no prior experience, and they’re free too.
3. Customize an email marketing campaign by sending targeted content to your subscribers
Your email subscribers are your real followers and most likely visit your website every time you post something that is relevant to their interest.
Best of all, the ROI of email marketing is a staggering 3,800%, which means an email generates $ 38 for every $ 1 spent on it.
So if you’re not building an email list, you need to start one.
You can either send your subscribers a weekly summary of your blog posts to ping each time you publish a new article. But remember, you don’t have to bombard them with unnecessary email unless you want them to unsubscribe. One email a day is fair enough.
4. Use data analytics on social media
I don’t think social media will be leaving this list anytime soon. Twitter, Facebook, Instagram, LinkedIn, etc. are still the best ways to spread your content and reach your target audience.
However, if you want to use these channels successfully, you need to define a different strategy for each platform as each platform has its target audience. For example, the people on Instagram are different from those on LinkedIn Peeps.
In order to use social media platforms, you need to first understand who your target audience is, and then look out for the channels where they spend their time the most.
For example, if you’re into fashion and beauty, Instagram and Pinterest might work best for you, and if you’re into B2B, LinkedIn and Twitter might be best for you.
Whichever platform you choose, here is what you need to do:
- Keep posting relevant content consistently.
- Check the most appropriate timings to post.
- Stay in touch with your audience.
5. Explore Quora to Go Viral
Quora has over 300 million monthly active users, but not many marketers use it. Reason? It takes more than just writing a blog post. Quora needs a marketing strategy.
Josh Fetcher, the founder of BAMF Media, wrote about Quora for four months and added 3K leads to his email list. In addition, marketers like Neil Patel write over 2,500 word answers on Quora. Do you know why?
Because the platform gives you a wide variety of options.
However, as I mentioned earlier, it needs to do more than just blog posts and share in the form of replies right on the platform.
You have to be strategic. Here’s what you need to do:
- Look for questions related to your niche.
- Write a detailed answer, adding graphics and links if necessary.
- Add a CTA which is a link to your blog post relevant to the response.
Once you start doing this on a regular basis, you will start building a follower base on Quora. The more positive your answer is, the more people will visit your website.
Additionally, you will become an authority in your niche which is a plus.
6. Create fascinating headlines in SlideShare
The largest platform used to create and share slides, yet the most neglected platform. SlideShare, owned by LinkedIn, is a powerful content distribution platform. As the name suggests, SlideShare allows users to create slideshows and promote them in front of their user base, which has more than 50 million unique visitors monthly.
In addition, SlideShare advertises information slides both for its own social media audience and for their homepage.
To promote your content with SlideShare:
- Jot down the bullet points from your blog posts and create slides.
- Use SEO techniques to get noticed by search engines.
- Share it on your social media platforms.
This way, you will allow your audience to review all of the bullet points mentioned in your blog post. If they want to learn more about the content, they can quickly access your website. And if your slideshow somehow gets onto the SlideShare homepage and social media channels, you could be getting an amazing number of people to your website in no time. The key: try to keep the slideshow informative, yet attractive.
7. Start podcasting
Do you know there are more than 700,000 active podcasts and 29 million podcast episodes?
Why? Because podcasts are the new thing!
Recently, podcasts have become a major source of entertainment and education, which has made people gravitate towards podcasts.
Take the Social Media Examiner, for example. It offers its users both a text-based format and an audio version of at least one blog post every week.
A podcast can be ideal for those who want to get the context right away and don’t have the time to read the entire piece. This way, not only will you keep the visitors addicted, but you will also allow them to take the takeaways from your blog post with them on the go.
It’s not a good idea to create content and then wait for people to come and watch it. You need to show up and trick them into promoting your content.
A few years ago there was a simple mantra to get a blog’s traffic up and that was to create more and more content, but now the situation has changed drastically. While you still have time to invest in creating tons of useful content, you need to invest more time in promoting that content. Use the sales strategies above and start increasing your website traffic in 2021.