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9 Methods To Brainstorm A whole lot of Content material Concepts

Posted on February 15, 2021February 15, 2021 by Alice

Oh content ideas. The curse of the existence of every creator. They don’t know if your creation will be well received. You are at a loss and do not know what to do. It seems like every topic has been done before. Nothing feels good to you as a creator.

That’s what this newsletter issue is all about.

Finding ideas for content is the first step

The process of content creation follows four main steps:

  1. Designed
  2. Create
  3. To distribute
  4. measure up

There are substeps like editing. But these are the keys to reflection. And of course, brainstorming is the first step – you can’t create if you don’t know what you are creating.

Here are my 9 ways to come up with hundreds of content ideas. You don’t need a team for this, so solo preneurs are happy!

The 9 ways to develop content-related ideas

Strategy 1: “Two Problems”

In any business, your customers face two main problems that they must overcome:

  1. Having the challenge / problem that your solution solves.
  2. Bridging the gap between them who have the problem and those who are paying for your solution.

You can resolve ideation with these two problems:

  • Describe the challenge or problem.
  • Talk about the negative consequences of the problem.
  • Explain what a solution should look like.
  • Explain how to buy / how to buy.

Strategy 2: Current customers

Don’t ignore current customers! Talk to:

  • Sales to ask what objection they were able to overcome in sales pitches or which objection they could not overcome.
  • Customer Success / Support to ask what questions or issues arise from support tickets or success calls.

Strategy 3: Social Media / Listening

Almost everyone has some sort of social media account – this is a great way to generate ideas from current customers, prospects, and a feel for the community at large.

Strategy 4: “Egoistic Reasons”

We are told that all content must be helpful to customers – and that’s right. But you cannot forget about you and your business. After all, content marketing is a tool that you can grow with, and not just for fun.

Strategy 5: “content from content”

As a creator, you likely have a history of creation – let this be your source of future creativity.

Strategy 6: “Knowing / Feeling / Doing”

I’ve developed this frame over the years. It’s a simple question: what do you want your audience to know, feel, or do when they’re done consuming your content? That question alone should generate tons of potential content topics.

Strategy 7: Other People’s Content

Almost every subject in the world has been touched by someone. Let this inspire you and add your unique perspective or value.

Strategy 8: SEO

Use SEO Keyword Research, especially Keyword Suggestion Tool, to generate a ton of ideas based on topics you are already talking about.

Strategy 9: The world around you

To quote the economist Paul Krugman: “Every purchase is also a sale.” So when you buy things in your daily life, take stock of what made you do it or what experiences made you feel great – that could provide insights and ideas for your content.

Brainstorm Content Hundreds ideas Ways
Content Marketing

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