When I tell people that I work in digital marketing, they often reply that they don’t want to sell their products or services on social media. This reaction is understandable. These days, social media isn’t always very nice and the algorithms are unpredictable. For this reason, I would also like to say that companies should use social media as the icing on the cake when planning a comprehensive digital marketing strategy.
Plan your digital marketing strategy
One definition of digital marketing is that the strategy is to use the internet to market your business. The goal of your digital marketing strategy should be to create and optimize information that will help your ideal customers understand all about your business. This is a comprehensive concept. So let’s take some time to break it down.
Digital marketing includes content marketing, search engine optimization (SEO), social media marketing, website development and design, pay-per-click advertising (PPC), lead generation, lead nurturing, and email marketing. To make sure that your digital marketing strategy is successful, it is important to analyze every action. This way, you will know if your efforts are reaching your intended audience and if your audience is interested in what you are presenting.
Content is the most time-consuming and often the most expensive part of a digital marketing strategy. This is how you involve potential customers and inspire them. When you provide valuable information and keep your audience informed about your business, you are communicating that your digital spaces are adding value. There is a lot of noise on the internet. With content marketing, you can mark your business as an area where customers don’t waste time.
As a business owner, you know the best types of content your customers need. You can use keywords to create content on the most important topics in your company. If you develop a library of corporate resources that are well-written or produced, authoritative, relevant, and grab your audience’s attention, you will quickly become known as an authority in your industry.
Content marketing assets include:
- Website content
- Blog posts
- White papers
Content marketing includes social media, lead generation, lead nurturing, and email marketing.
Website design and development
Your most important digital asset is your website. It’s important to have a website that conveys a clear message and is easy to navigate. The user experience is something that cannot be overlooked when looking for a visually appealing design. It is also necessary that your website follows SEO best practices. You can achieve this with both on-page SEO and technical SEO best practices.
When your website is fully optimized, you have the best opportunity to rank in search. Incorporate SEO into your website content, meta descriptions, and keyword titles that your buyer personality will use to search for businesses like yours.
Finally, you need to connect your website to Google Analytics and the search console so that you can make sure that your website is found on Google.
Where do you start and who do you trust?
If you search for the terms and strategies I highlighted in this article, you can find thousands of quick job postings, hundreds of websites with experts claiming to be experts, and just as many videos and webinars. Everyone will have a different way of doing things. So who do you trust
The truth is that there are a lot of great digital marketers out there with great ideas. The best way to know who to trust is to see who is transparent. If marketers are ready to teach you what they know to get you started, this will help. You also want to listen to a company that has case studies to show that their methods work. Will a company show you that blogging will help them expand their reach? Can a company explain how email marketing is affecting its growth?
If a company can’t transparently demonstrate that their strategies are working, why waste your time trying them out?
You need a simplified digital marketing strategy
At SMA Marketing, we created a course and private community to help small business owners, writers, and entrepreneurs develop a comprehensive digital marketing strategy.
The Simplified Digital Marketing course takes the guesswork out of implementing current digital marketing best practices. You stay sure that you won’t miss any steps like connecting your website to Google Analytics, developing a buyer personality, and setting a multi-channel content marketing strategy. The best part is that you have experts on hand to answer questions every step of the way.