A Sport Above appoints Girvan to senior companion advertising position

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Customer acquisition and retention marketer A Game Above has named industry veteran Paul Girvan as senior vice president of partner marketing.

In this role, Girvan (pictured) will assist the A Game Above team in responding to the demand for its campaigns, promotions and events in the betting and gaming markets, with a mandate to secure exclusive product-level and per-state partnerships in the USA.

Girvan, columnist for iGB, will also introduce and develop relationships with tribal gaming establishments, commercial gaming brands, and B2B game providers and manufacturers.

He joins A Game Above after previously serving as managing partner for The Innovation Group, a research and advisory organization focused on tourism, leisure, hospitality, entertainment and games.

Read the full story about iGB North America.