Abid Dharamsey recently chaired a youth conference in London where he mentioned the urgent need for smart digital digital marketing for e-commerce companies. He clearly identified four digital marketing trends that companies cannot ignore at any cost, or the cost of which could be daunting.
“Digital marketing can be more than a challenge for ecommerce businesses starting in 2021,” said Abid Dharamsey of Bison Creations, one of the fastest growing digital agencies in the UK and US. “If companies don’t address the three fundamental trends this year, they can pay huge costs,” he told the media.
Niche competition is not enough!
Ecommerce companies have practiced niche competition for more than a decade, outperforming their competitors’ strategy. However, Abid Dharamsey believes that emerging digital marketing trends can put companies on a collision course if they keep talking about Turkey. “In the post-pandemic world, both online shopping and consumer behavior have changed dramatically. Ecommerce businesses need to dig deeper into their digital marketing strategies to weather the changing climate and booming ecommerce industry. “
The four essentials to stay competitive
Abid Dharamsey mentioned these four foundations for an absolute digital marketing strategy that would power any ecommerce business.
Online brand reputation
“97% of first-time customers check online reviews before they trust a company. In 2020 alone, around a quarter of the world’s population bought online. Global e-commerce fortunes rise to 4 trillion. With statistics so clear, there is no reason why an e-commerce company would skip the work on online reputation management or take it with a grain of salt, ”Abid Dharamsey said in an interview with the young entrepreneurs.
He also said that it is vital for brands to develop a crystal clear online brand reputation management strategy that addresses fake reviews, negative reviews, trolling, and other factors that can damage a brand’s digital identity.
Adaptive web design
A majority of online shoppers used small screen devices such as cell phones to purchase goods in the past year. Responsive web design according to Abid Dharamsey
has been around for several years but now it’s a need, not just a choice, for ecommerce businesses.
“65% of customers relax from the checkout screens. One of the key factors is the unresponsive website design which leaves the areas uncontrollable for the users. Let’s be fair Not all users who shop on your website would be tech savvy, ”Abid Dharamsey clarified.
“Would you ever build a house without digging the solid foundation and erecting the pillars?” Asked Abid Dharamsey. He went on to say that backlinking is like the foundation and pillars of your house, and Google places great emphasis on backlinking among other optimization elements. Backlinking maximizes brand awareness and provides a tangible foundation for the reliability and credibility of the business for customers.
Diversification of content
Maintaining website visitors’ attention spans has become an extreme challenge. With more options on the market, customers can easily switch from tab to tab or close our website tab when they find a lot of text to read. The refuge is diversifying the content.
“In fact, more and more social media platforms are relying on the diversification of content. Instagram’s reel is an example. For effective digital marketing, ecommerce businesses need to tie customers to their websites to initiate a buying process. Brand advertisements on site, infographics, research pyramids or just picture scrolls – all of them have the potential to make your customers stay, ”said Abid Dharamsey, emphasizing the need for diversified content.
Market requirements change and become more demanding every day. To survive global competition in the e-commerce industry, companies can thrive with effective digital marketing and a customer-centric digital presence.
about the company
Bison Creations is one of the fastest growing digital agencies in London. Bison Creations was founded by Abid Dharamsey as a social media management agency and is now a full service digital agency with an expert in each department. The company supports companies with data-driven solutions for reputation management of online brands, SEO, social media management, content writing, content marketing and more.
(This is featured content)