Momentum, the growth consultancy and pioneer in account-based marketing, has further strengthened its senior team by adding a new member to the North American management team.
Tamsen Galloway, who brings more than 20 years of experience in B2B strategy, marketing and technology, joins the organization as General Manager and US Head of Consulting.
Tamsen Galloway, General Manager, Momentum USA
She joins Chris Hooper, VP of Growth and Partnerships, and Diane Borska, SVP of Competitive Intelligence, on the U.S. leadership team of growth marketing specialists who have pioneered the transformation of complex global organizations for the past 10 years, market and land their largest corporate deals.
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Galloway, who joins Momentum from T-Mobile, has a keen understanding of the C-level audience and how to create effective campaigns with strategy and creative execution. She has seen exceptional growth for brands that range from startups to global companies such as IBM, Microsoft, Amazon, AWS, Xerox, and Computer Associates.
Galloway was named one of Seattle’s top 50 female C-level marketers and has served as a director on various technology sector boards, both in the commercial and public sectors. With her experience as an industry leader, she has spent many years building and running programs designed to increase diversity, equality and inclusion for all.
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As General Manager for Momentum’s US business, Galloway will help blue-chip customers develop innovative sales and marketing strategies, make smarter decisions, and gain sustainable competitive advantage.
She said, “Momentum has made a name for itself in corporate sales and marketing and has a remarkable customer book. They are at the forefront of finding new and innovative techniques to transform the way the world’s most influential companies go to market, and I can’t wait to bring my industry experience to bear in order to provide the highest quality of service to our customers and drive the next level of growth of momentum. “
Alisha Lyndon, Founder and CEO of Momentum, added, “Tamsen brings a wealth of experience to the group and is well positioned to support our next cycle of growth. Our leadership team in North America is very strong and with developments earlier this year we are able to offer our clients the gold standard in ABM and growth consulting. “