In the new world of college sports that began Thursday, Alabama’s likely quarterback will have an agent this season.
Bryce Young has signed on with CAA Football for its marketing deals, Yahoo Sports reported on Friday. On3 Sports added Young is represented by Agent Ed Berry.
Under new state laws and NCAA rules that allow athletes to benefit from their names, pictures, and likeness, college athletes can be represented by agents in prominent advertising contracts – but not in future professional contracts.
The NFL Players Association reminded its agents this week that “an NIL contract should not contain terms that require or condition NIL terms for the player who later hires that contract advisor for NFL contract services.”
RELATED: What Rules Will Apply to Alabama Players, Fans After NIL Law Begins Thursday?
Still, Alabama’s starting quarterback now has a relationship with one of the most powerful agencies in professional football, led by well-known agents Jimmy Sexton and Tom Condon. Former Alabama quarterback Mac Jones is on a long list CAA represents in the NFL.
For Young, there is a lot of money on the table for possible social media marketing, as he has the most Instagram followers and the third most Twitter followers of all Tide players.
Another potential college football star quarterback this season, Oklahoma’s Spencer Rattler, announced Thursday that he has signed with Steinberg Sports, who represents former Alabama quarterback Tua Tagovailoa.
Mike Rodak is an Alabama Beat reporter for the Alabama Media Group. Follow him on Twitter @mikerodak.