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Tracy Eiler will lead and scale the company’s marketing engine to drive further growth in 2021
REDWOOD CITY, Calif .– (BUSINESS WIRE) – Alation Inc., the leader in enterprise data intelligence solutions, today announced the appointment of Tracy Eiler as Chief Marketing Officer (CMO). Eiler is responsible for driving Alation’s marketing strategy to scale the company and assist clients in their pursuit of data-driven businesses and advancing data culture.
Eiler has over 25 years of experience building and scaling high-performance teams for B2B technology. She has analytics and data management experience, and has worked on many SaaS revenue models, including retail, enterprise, and sales. Eiler is considered one of the 15 most influential women in B2B marketing and a B2B demand marketing game changer. She is also a founding member of the nonprofit Women In Revenue.
“We are happy to see Tracy in Alation. She is a dynamic marketing director and transformative executive who has implemented successful end-to-end marketing strategies and an amazing track record of revenue-driving growth, “said Satyen Sangani, CEO and co-founder of Alation. “Alation has grown exponentially over the past few years and we are ready to seize the 2021 market opportunity to directly lead and define the Data Intelligence category. Tracy’s experience will help us strategically drive and manage this growth. ”
Eiler is co-author of “Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth” (Wiley, 2016) track record in generating and generating demand. She has worked with both startups and public companies, serving industry executives, end-users, IT and the C-suite.
“I am excited to be joining the Alation team at a crucial time for the company,” said Tracy Eiler, Alation chief marketing officer. “Alation’s customer base reads like a who’s who list as companies seek to become more data driven. To drive the next phase of Alation’s growth, I will focus on catapulting the company’s strong customer base and market impact to make our data intelligence platform ubiquitous in the enterprise. ”
Most recently, as CMO of InsideView, Eiler was responsible for the development and implementation of the entire marketing strategy as well as for the optimization of all phases of the customer life cycle. She is known for including content on account-based engagement, sales and marketing alignment, and women in leadership roles. Prior to InsideView, Eiler was Marketing Director at several other SaaS business applications and big data providers.
About Alation
Alation pioneered the data catalog market and is now emerging as a platform for a wide range of data intelligence solutions, including data search and discovery, data management, data management, analysis and digital transformation. Thanks to its powerful behavioral analysis engine, built-in collaboration functions and open interfaces, Alation combines machine learning with human insights to successfully master even the most demanding challenges in data and metadata management. More than 225 companies are driving data culture, improving decision making, and driving business results with Alation, including AbbVie, American Family Insurance, Cisco, Exelon, Finnair, New Balance, Pfizer, Scandinavian Airlines, and US Foods. Alation is headquartered in Silicon Valley and is backed by leading venture capitalists such as Costanoa, Data Collective, Icon, Sapphire and Salesforce Ventures. More information is available at alation.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210112005296/de/
Ashley Womack
Director, public relations
Ashley.Womack@alation.com
Source: Alation Inc.