Ukonwa Ojo, Global Chief Marketing Officer of Amazon Studios and Prime Video; Asad Ayaz, President, Marketing, Disney Studios Content; and Joe Earley, EVP Content Curator and Marketing, Disney Plus will keynote the Variety Virtual Entertainment Marketing Summit, aired by Deloitte on April 22nd.
Ojo will speak about her brand vision for Amazon’s streaming platform and programming. Ayaz and Earley will be discussing marketing film and television across platforms, including Disney Plus, which announced Wednesday that the platform had exceeded 100 million subscribers. Both main discussions will be moderated by Claudia Eller, editor-in-chief of Variety.
Variety’s Entertainment Marketing Summit brings together elite entertainment and consumer brand marketers and their media platform partners to share how they sharpen their advertising strategies for optimal engagement.
“The Variety Entertainment Marketing Summit is critical to highlighting those marketers and their partners who are at the forefront of the right path to engaging thoughtfully and substantively with audiences and consumers,” said Michelle Sobrino-Stearns, President and Editor of Variety. “As we continue to work on pandemic challenges, Variety prides itself on being a key thought leader in the continued success of the entertainment and media industries.”
“Deloitte is excited to return as Variety’s Entertainment Marketing Summit presentation sponsor, and we look forward to working with marketers and their partners who are at the forefront of customer engagement,” said Kevin Westcott, vice chairman of Deloitte LLP and US Technology. Media and telecommunications leader. “As our industry continues to navigate a changing world, Deloitte is leading the way in strategically thinking about what entertainment-related behaviors and trends will persist after the pandemic and its impact on the industry.”
Other highlights of the event will be a CMO panel for brand manufacturers, moderated by Suzanne Kounkel, Deloitte’s Chief Marketing Officer, and attended by panelists Marisa Thalberg, CMO, Lowe’s. Kofi Amoo-Gottfried, VP Marketing, DoorDash; Nick Tran, Head of Global Marketing, TikTok; Tim Ellis, director of marketing, NFL; and Andrea Zahumensky, Marketing Director, Kentucky Fried Chicken.
The story goes on
A conversation will also examine “Las Culturistas”, one of the first podcasts produced by Will Ferrell’s Big Money Players for the iHeart Podcast Network. The session will include actors and Las Culturistas co-hosts Bowen Yang and Matt Rogers and will be hosted by Conal Byrne, CEO of iHeartPodcast Network and iHeartMedia Digital Audio.
Another session will focus on the role of marketing in launching a streaming platform and the speakers Domenic DiMeglio, EVP, Head of Operations & CMO at ViacomCBS Digital, and Seth Goren, Group SVP, Media Strategy & Analytics at Discovery, Inc., highlight moderated by Alexys Ruiz Coronel, Head of Entertainment and Telecommunications, Amazon Advertising.
Jennifer Storms, Chief Marketing Officer of NBCUniversal Sports and Entertainment, will attend an elite roundtable for entertainment marketers. Danielle Lee, chief fan officer for the National Basketball Association; Pamela Lifford, President, Global Brands and Experiences, WarnerMedia; and Veda Partalo, Head of Content Marketing at Spotify.
Register at: variet.com/marketingsummit
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