Valasys Media expects to end fiscal 2020-21 with 50-55% YoY (YoY) growth and aims to be in the top 10 B2B media publishers in the US by the end of fiscal 2021-22
Valasys Media plans to expand its presence well beyond its current regions in the US, United Arab Emirates and India this year
Europe and the Philippines are the new target markets
New Jersey, February 2021: With COVID-19 increasing the demand for B2B marketing services in the US, leading US B2B media publisher Valasys Media is aiming for sales growth of over 50% in the Philippines this fiscal year.
Valasys Media is a globally recognized B2B media publisher with a strong presence in the US, United Arab Emirates and India. The comprehensive data-driven services for B2B companies include lead generation, appointment scheduling, event support, account-based marketing, lead maintenance, event promotion services, list creation services and content syndication.
In light of a global pandemic that is driving demand for B2B marketing services, the New Jersey-based company is targeting US $ 34 million in revenue by the end of fiscal 2020-21, up from 50-55% growth corresponds to the previous year.
“The COVID 19 pandemic has created a new need for stronger development for businesses to cope with the new normal. It has also given a huge digital boost to every industry, increasing the demand for B2B marketing services. At Valasys Media, we have reacted to this change and accelerated the pace of digital transformation and the introduction of MarTech technologies. With the growing demand for our services, we are now aiming for sales growth of 50-55% this year and also plan to expand our presence beyond our main geography, the US. We see the European region, mainly London and the Philippines, as our new target markets, apart from strengthening our existing markets in India and the United Arab Emirates. ” said Mohammad Tareeq, CEO of Valasys Media.
Since digital marketing is an essential element for B2B marketers, the adoption of premium B2B marketing solutions has increased significantly, especially in the US
“Specialized and premium B2B marketing services are high when required and their acceptance has increased significantly, especially after the COVID advance. We saw adoption of our Account-Based Services (ABM) services grow 35% over the year. Similarly, our lead generation and lead nurturing services increased 30% and 25%, respectively, over the year. Increasing demand is also forcing us to expand our workforce significantly and we plan to hire over 70 new employees this year, mostly in the US, UK and India. ” added Mr Tareeq.
“By building on our brand response, we also plan to maximize our revenue margins so that we are in the top 10 B2B media publishers in the US and the top 3 B2B media publishers in India in terms of sales. We also expect to add another 10 to 15 elite customers this year. ” he added.
With increasing development and changing requirements of the times, B2B marketing is increasingly turning to greater personalization. Therefore, the new priority for the company is to achieve increasing customization and make the services more targeted. Account-Based Marketing (ABM) along with intent-based solutions are key elements for better personalization. ABM and intent based solutions are therefore the main focus of Valasys Media this year, along with artificial intelligence (AI) and big data analytics based services that enable customers to make faster business decisions based on results and cognitive technologies .