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Ashley Friedlein’s digital & advertising tendencies 2021

Posted on January 27, 2021January 27, 2021 by Alice

Over the past 10 years I have mapped out the trends and developments in digital and marketing that I believe will influence planning and thinking in industry and digital / marketing in the year ahead.

I recommend checking out Econsultancy’s Trends Hub for our experts’ predictions on digital marketing disciplines such as data and analytics, customer experience, e-commerce, digital advertising, search, social media and B2B.

And you can discuss what 2021 has in store with a group of brand marketers with me on Jan 26th at 3pm GMT. Register here.

Here are my ten trends for 2021:

  1. Doubling the digital transformation
  2. The year of reconnection
  3. Decentralization is back
  4. Tech is regulated
  5. The compulsion to learn
  6. The augmented marketer
  7. Experience it quickly, experience it slowly
  8. Live commerce
  9. Digital bothism
  10. The inconvenient truth of digital
Ashley Digital Friedleins Marketing Trends
B2B Marketing

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