Over the past 10 years I have mapped out the trends and developments in digital and marketing that I believe will influence planning and thinking in industry and digital / marketing in the year ahead.
I recommend checking out Econsultancy’s Trends Hub for our experts’ predictions on digital marketing disciplines such as data and analytics, customer experience, e-commerce, digital advertising, search, social media and B2B.
And you can discuss what 2021 has in store with a group of brand marketers with me on Jan 26th at 3pm GMT. Register here.
Here are my ten trends for 2021:
- Doubling the digital transformation
- The year of reconnection
- Decentralization is back
- Tech is regulated
- The compulsion to learn
- The augmented marketer
- Experience it quickly, experience it slowly
- Live commerce
- Digital bothism
- The inconvenient truth of digital