CHICAGO, January 7, 2021 / PRNewswire / – c | change (pronounced “Sea Change”), a strategy-driven B2B marketing agency, announced that it has officially become a certified B Corporation (B Corp). c | change is joining a global movement of 3,600 for-profit companies redefining business
“When I started c | change in 2001, I wanted our agency to be different – how we treat our customers, our employees and our community,” he said Hugh Schulze, Founder and CEO. “We have three core values - radical optimism, compassionate collaboration, and mindful creativity – and B Corp certification reflects our values in action.
“I am honored to officially join a community of companies rethinking how economies can benefit society.”
To receive certification, companies must meet the high standards of the non-profit B Lab in terms of social and environmental performance, public transparency and legal accountability in order to balance profit and purpose. As part of the certification, each company receives an assessment for its B impact assessment, which shows the strengths and improvements. c | change received high marks for purpose-oriented initiatives such as:
- 100% employer-paid health insurance
- Paid time off to volunteer
- Purchase preference for local, minority owned and operated providers
“We are excited to officially welcome c | change to the B Corp community,” he said Tim Frick, Co-chair of B Local Illinois. “c | change has been active in the B Corp community for some time. Its certification shows how a purpose and values-driven company can achieve both financial success and positive impact on stakeholders.”
About c | change
c | change is a strategy-driven marketing agency based in Chicago since 2001. The talented and sensitive group of strategists, designers, developers and writers at c | change strives to strengthen relationships – with its customers, with its customers – and always deliver more in the most thoughtful and sensible way. Your actions are based on the agency’s basic values: radical optimism, compassionate cooperation and mindful creativity.
About B companies
Certified B companies are companies that meet the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose. The B Corps is accelerating global change to redefine business success and build a more inclusive and sustainable economy. There are now over 3,600 companies in 150 industries from 74 countries worldwide that are certified as B Corps.
SOURCE C- Change Inc.