Metadata.io, the autonomous demand generation platform, was named “Innovator of the Year” at the LinkedIn Partner Connect North America event last month for its work with LinkedIn conversation ads. This award is given to the partner who has exerted a significant influence on customers and the partner community through a new and innovative service or a new solution with LinkedIn Marketing Solutions.
Early adopters of the ad format, Metadata’s marketing team used conversational ads to provide prospects with messages that were customizable for both the person and their position in the funnel. The team created a campaign to increase awareness, interest, and demo requests from buyers within the target accounts.
With this new tactic, Metadata increased platform demo requests by 300% and reduced monthly costs by 20%. Metadata also saw efficiencies with a cost per lead of around $ 70, and 80% of prospects who completed the Lead Gen form on LinkedIn participated in a demo.
“It is an honor to be named“ Innovator of the Year 2020 ”in North America by LinkedIn’s Marketing Partner Program. We have worked with LinkedIn and other B2B advertising platforms to develop solutions to provide our customers with the most effective way to increase sales through digital advertising, ”said Jason Widup, VP Marketing at Metadata. “Our work with LinkedIn Marketing Solutions shows the power of LinkedIn conversation ads and how we can bring new solutions to our platform with our LinkedIn integration and achieve similar successes for our own customers.”
Today, Metadata customers create conversational ad audiences in the Metadata product and then create their ads in the LinkedIn Campaign Manager to target the metadata audiences. In the near future, customers will be able to launch and manage a full conversational advertising campaign right from the metadata platform.
Last year, Metadata also introduced an integration of the LinkedIn target groups, which enables dynamic contact and account targeting. The company also offered customers additional features, including support for native LinkedIn targeting facets, custom sponsored content fields and lead gen forms, and the ability to run video ads on LinkedIn that dramatically increases conversion rates and CPL can be lowered.
Metadata’s autonomous demand generation software is a huge benefit for marketing teams as it puts the entire martech stack on autopilot by connecting existing tools and putting them into operation. Demand marketers from companies like Zoom, Drift, Pendo, Udacity, and Vonage have achieved 4.5x the ROI with metadata in just 90 days.
Metadata’s rapidly growing customer base continues to praise the technology that is helping to achieve B2B marketing results beyond the scope and scope they previously thought possible.
2020 was a banner year for metadata with an oversubscribed Series A and number 233 on the annual list of the 5000 fastest growing private companies in America. The company has seen an impressive growth rate of 1,869.18% in sales over the past three years. In the latest G2 Autumn 2020 Grid® report for the account-based advertising category, a full takeover of the top management position was also announced.
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