February 2, 2021 – B2B Marketing, a trusted advisor to the global B2B marketing community, has launched Propolis, an online community for increasing marketing performance and sharing expertise.
In the last 17 years, B2B Marketing has built a community of marketers who deal with their content, attend events and network with colleagues.
With the introduction of Propolis – a digital community for B2B marketers – all of this will be merged into a digital “home” that offers members a safe place to learn, connect and collaborate. Zapnito enables members to develop their professional skills and build peer-to-peer relationships through e-learning courses, networking rooms and live events.
Propolis is an expert center for reports, events, articles and podcasts that allows users to learn from industry experts and interact with colleagues. The platform consists of eight different “beehives”, each dedicated to a different pillar of B2B marketing and monitored by a recognized B2B expert. This allows users to easily navigate Propolis, find the information relevant to their needs, and gain expert knowledge.
The community offers 4 membership levels that are linked to access to content. The highest membership level is aimed at CMOs and other decision-makers and provides access to all content in the community. On-demand video workshops and one-on-one meetings allow marketers to get insights from some of the best minds in their field.
David Rowlands, Editor at B2B Marketing, said, “We have been working behind the scenes on Propolis for a long time and are very excited to finally bring it to market. Propolis is a community where marketers can leverage what their B2B peers and experts focus on. It enables users to leverage new sources of intelligent insights and workflow tools to increase team productivity as well as their personal development. “
Charles Thiede, CEO of Zapnito added, “We are very excited to be working with B2B Marketing on a project that meets the needs of the B2B marketing community. The Propolis community will enable better sharing of trustworthy expertise and collaboration, which is what we stand for at Zapnito. “
B2B Marketing and Zapnito are already planning the future of Propolis with the aim of generating more content from users and hosting a series of virtual events on the platform.
About B2B marketing
Offering a focus on the B2B marketing sector, B2B Marketing enables marketers and executives to transform their marketing with access to expert knowledge, webinars and one-on-one meetings. Her clients include IBM, ITV and the Access Group.
Zapnito is the platform that brands can use to provide expertise and build sustainable communities when needed. We help event organizers, member associations, and thought leadership communities share knowledge, connect with their audiences, and generate income.