Skip to content
Menu
THE CENTRAL MARKETING NEWS
THE CENTRAL MARKETING NEWS

B2B Advertising Chief TechTarget Acquires Enterprise Technique Group

Posted on January 30, 2021 by Alice

TechTarget, Inc. (Nasdaq: TTGT), the world’s leading provider of purchase intent data and services for B2B technology for marketing and sales, today announced the acquisition of The Enterprise Strategy Group, Inc. (ESG), a leading content provider for decision support based on user research and market analysis for global enterprise technology companies.

Founded in 2000, ESG combines in-depth expertise and extensive primary research to create purpose-built content to help buyers buy and sellers sell. With content that takes into account the most important aspects of the buyer journey, ESG helps technology providers build buyer confidence. ESG applies its know-how to all of TechTarget’s key market launch segments, including: Cloud Services & Orchestration; Converged infrastructure; Internet security; Data platforms, analytics & AI; Privacy; Digital workspace; Networking; and storage.

ESG’s capabilities are a natural complement and extension of TechTarget’s value proposition to its customers. The transaction deepens TechTarget’s base of decision support content and adds new fact-based, research-driven content that customers can use for marketing and sales activities to reach the accounts and prospects identified through purchase intent insights. ESG’s analytical and segment expertise enhances TechTarget’s ability to help its customers navigate the specific dynamics of individual technology markets and expands the value offered by the company’s 140+ technology-specific websites. TechTarget’s significant base of dedicated buyers fuels ESG’s efforts to help technology providers understand what issues resonate with users and how best to reflect those dynamics in their content reach.

“We are very excited about the value ESG brings to our customers and members,” said Michael Cotoia, TechTarget’s chief executive officer. “Together, we can provide much more comprehensive informational support to business technology buyers on their travels. For our customers, adding ESG to the unmatched data and services we have long provided means we can consistently increase their productivity gains and business ROI through time to market. “

Steve Duplessie, Founder of the Enterprise Strategy Group, added, “ESG delivers highly relevant, buy-cycle-centric content designed specifically for buy and sell. In this way, critical gaps can be closed that have significantly increased costs and cycle times on both sides of the process. When you deepen and build on TechTarget’s existing strengths in content, process support, and data, you create clear, easily accessible value for customers and end users. “

ESG’s core decision support offering is its primary and fastest growing business area. Its 27 researchers and analysts work with clients to find out where their marketing and sales strategies require fact-based content support to produce successful results. The company’s capabilities include technical validation, economic analysis, and bespoke end-user research that enables the creation of highly actionable, highly useful, interactive content and tools. ESG content supports product launches, competitive positioning, channel activation, ABM-focused public relations and many other campaign goals.

“As a long-time TechTarget and ESG customer, I see an incredible opportunity for enterprise technology companies to accelerate growth and success in their markets by sharing these powerful and unique services,” said Ed Walsh, former GM of Storage, IBM Systems Group and current CEO of ChaosSearch.

Check out the new Martech Cube Podcast. For more such updates, follow us on Google News Martech News

Acquires B2B Enterprise Group Leader Marketing Strategy TechTarget
B2B Marketing

Recent Posts

  • B2B advertising ways that may assist transfer the needle – TechCrunch
  • 5 Advertising and marketing Automation Fundamentals To Increase Your Technique
  • Internet Design Los Angeles, a High-Rated Los Angeles Internet Design Service Supplier, is Increasing into search engine marketing Advertising and marketing
  • It seems that social media advertising and marketing provides erectile predators strategies of not receiving possible targets moreover enduring the crime past typical implies.
  • 6sense acquires Slintel to supply essentially the most complete B2B purchaser intelligence and AI-powered insights out there in the marketplace

Recent Comments

    Archives

    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2021
    • February 2021
    • January 2021

    Categories

    • B2B Marketing
    • Content Marketing
    • Local Seo
    • Search Engine Optimization
    • Social Media Marketing

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    ©2022 THE CENTRAL MARKETING NEWS | Powered by WordPress & Superb Themes