B2B Company Doremus & Co. Picks Up Strategic & Inventive Obligations for Workplace Depot | Enterprise


NEW YORK – (BUSINESS WIRE) – Aug. June 2021–

Doremus & Co., a leading B2B specialty agency part of the Omnicom Group, today announced that Office Depot, a wholly-owned subsidiary of The ODP Corporation (NASDAQ: ODP), a leading provider of business services, products and digital workplace technology solutions, has announced through a integrated B2B sales platform, has hired the agency as a leading strategy and creative partner for its Business Solutions Division (BSD), which currently serves almost 10 million business customers, over 200,000 large companies and almost half of the Fortune 500 companies.

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From now on Doremus is responsible for the integrated strategy, brand and communication planning as well as the creative development of B2B marketing campaigns for medium to large business areas. The task comes as Office Depot increasingly focuses on B2B in a changing business landscape.

With the appointment of Doremus as an agency partner, Office Depot plans to focus on the B2B customer like never before, helping companies take full advantage of its services, products and solutions to take advantage of opportunities now and in the future .

“This is a time of unprecedented change as companies of all shapes and sizes move to more hybrid and home office models. We are very excited to partner with Office Depot as they have the opportunity to be an indispensable partner providing the solutions and support businesses need to transform and meet these evolving needs. And nothing makes us prouder as an agency than working with clients who want to drive business and category-defining change, ”said Joe Rivas, CEO of Doremus.

“Office Depot’s Business Solutions Division has a long history of serving corporate customers in vertical industries by providing business expertise and solutions that go beyond traditional office products. We are excited to partner with an award-winning agency specializing in B2B marketing like Doremus to accelerate our focus on helping enterprise customers achieve productivity, efficiency and growth, “said Wesley Brinkhurst, Vice President of Marketing at Office Depot.

About Doremus & Co.

Doremus & Co. is Omnicom’s B2B specialist – a global, integrated agency with offices in New York, San Francisco, London, Frankfurt, Beijing, Hong Kong and Shanghai. Providing an unparalleled understanding of the complex challenges customers face in the B2B space, Doremus works with some of the world’s leading B2B brands including FM Global, Lego, NI, Shell, and Vonage to create award-winning work with ideas that connect. More information is available at www.doremus.com.

Via Office Depot

Office Depot, LLC is a wholly-owned subsidiary of ODP Corporation (NASDAQ: ODP), a leading provider of business services, products, and digital workplace technology solutions for small, medium, and large businesses. Through its banner brands Office Depot® and OfficeMax® and others, the company provides its customers with the tools and resources they need to focus on their passion, start, grow and run their business in approximately 1,100 stores, one Online presence and thousands of dedicated sales professionals. For more information, visit news.theodpcorp.com and follow @officedepot on Facebook, Twitter and Instagram.

The ODP Corporation and Office Depot are trademarks of The Office Club, Inc. OfficeMax is a trademark of OMX, Inc. © 2021 Office Depot, LLC. All rights reserved. All other product or company names mentioned here are trademarks of their respective owners.

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CONTACT: Doremus: Kelly Higgins

Director of Strategic Partnerships, North America


khiggins@doremus.com Office Depot: Danny Jovic

Sr. Director, Communications





SOURCE: Doremus & Co.

Copyright Business Wire 2021.

PUB: 8/6/2021 9:00 AM / DISC: 8/6/2021 9:02 AM


Copyright Business Wire 2021.