2020 was fraught with fear, uncertainty and concern as numerous challenges and tragedies emerged around the world, including the coronavirus pandemic. Despite the uncertainties, the business world continues to grow and thrive after adapting to the challenges of 2020. Most changes will become trends in 2021, as most of the challenges of the previous year will remain in 2021.
The lockdowns, designed to keep the number of people infected with COVID-19 low, also led to increased demand and consumption of digital content. Many people have relied on the internet to get the services and products they need. As a result, marketers had to adjust their budgets and make sure they were used effectively during the pandemic.
Marketers had to go back to basics and review their marketing strategies to ensure they could stand out in the digital realm. Retention also became even more important when B2B marketers switched to retention marketing. Customer loyalty strategies include welcoming, engaging, and training customers, establishing a permanent communication channel, providing continuous and reliable customer care and support channels, and others.
In addition to maintaining customer loyalty, marketers also had to make sure that their customer interaction was memorable. If you fail to connect with customers, businesses fail and customers lose. Marketers need to ensure that their websites include interactive content, virtual events, augmented reality and virtual reality digital ads, and nostalgic content.
The year 2021 will likely retain most of the challenges of the previous year, so companies will need to further adjust and prioritize customer experience improvements. It is high time to introduce new strategies including simplified and personalized transactions, omnichannel marketing, voice search marketing, chatbots, and native video advertising.
One way to ensure that companies can run a great digital marketing campaign is to outsource it to a reliable digital marketing agency. Adopting new digital marketing strategies is essential to stay competitive online. For more information on trends in B2B digital marketing, check out this infographic from Digital Marketing Philippines.