| Wicked Local
American Public Television, the nation’s leading content syndicator for US public television, recently announced that Olivia Wong, veteran of public media, has been named vice president of marketing and communications effective January 25th.
She succeeds Jamie Haines, who will retire in March after leading APT’s communications efforts since 2007. Wong reports to Cynthia Fenneman, President and CEO of American Public Television. He will oversee a team of seasoned professionals and support APT’s branding and content marketing strategies to grow, improve station success and highlight new initiatives.
“Olivia’s strategic strengths, combined with her formidable relationships in print, television, radio and online media and her experience in promoting content on multiple platforms, will be critical as APT’s content is in public media and Channels are gaining traction around the world, “said Fenneman.
“In today’s media landscape, raising the profile of content and initiatives is more important than ever,” said Wong. “As a native of Massachusetts-American, I look forward to joining APT in Boston as the organization celebrates 60 years of success in delivering high quality, premium programming to the nation’s public television networks.”
“Olivia brings so much to APT,” said Haines. “She has not only worked on groundbreaking content, she also knows the system, the people and the media and brings great ideas and experience as an employee and great colleague.”
Wong, a native of Belmont, looks forward to getting back to her roots. Wong joined APT after nearly 20 years at the flagship stations GBH Boston and WETA Washington, DC. Most recently, as Senior Director for Strategic Communication at WETA, she was responsible for a variety of activities for the WETA brand as well as for national and local productions. TV channels and the classic WETA radio station. Wong also directed promotions for stationery and office supplies series and programs “Korea: The Neverending War,” “Finding Roots with Henry Louis Gates Jr.”. and “Asian Americans”.
At GBH, Wong worked on several of the public media’s best-known signature series and educational resources, including American Experience and NOVA. During her tenure, she spent nearly a decade on the stationery prime time series “Masterpiece,” where she did strategic advertising and launched social media initiatives for branded and branded programs such as “Downton Abbey” and “Sherlock”. These efforts earned Wong a 2012 PR News Digital PR Award for the Downton Abbey digital PR campaign.
Wong is active in a number of public media organizations and is the past chairman of the Peer Learning Community Executive Council of the National Educational Telecommunications Association for Marketing and Communications. He participates as a member and mentor in the popular program “Women in Leadership” for public media. She is also currently a member of the Executive Board of Mines Advisory Group America. Wong is a graduate of Brown University with dual degrees in psychology and modern culture and media.
More information is available at http://APTonline.org.