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NASCAR and in-venue sports betting marketing and technology platform BettorView work together to deliver NASCAR content to locations in legal online betting states across the country.
The deal marks BettorView’s first partnership with a professional sports league and is intended to help fuel engagement and strengthen NASCAR’s position in the growing sports betting landscape.
“This collaboration will allow us to deliver NASCAR-specific content to a huge number of people who are actively involved in sports betting,” said Joe Solosky, Managing director, sports betting. “NASCAR is becoming increasingly well known and this partnership will deepen our connection with this growing audience at the national level.”
BettorView offers on-screen touch technology, brand ambassador activations, and digital content marketing on more than 1,000 screens across the country.
With the upcoming start of the NASCAR playoffs, the company will present bespoke statistics, analysis and odds as well as special sports betting promotions in restaurants, bars, stadiums and NASCAR tracks in states where betting is legal and reach millions of highly dedicated sports fans.
Seth Schorr, CEO of BettorView, stated, “Since its inception, BettorView’s vision has been to enhance and transform the experience of sports fans with our technology and industry expertise.
“As a game and event operator, it is exciting to work with NASCAR, whose long-term strategy in the gaming area is as innovative as it is focused on serving their fans and sports betting partners alike.”
Over the past two years, NASCAR has formed a number of partnerships with world-class brands to better position the sport in the sports betting space. Sportradar has signed up as an integrity partner, BetGenius as a data provider, Penn National Gaming, BetMGM and WynnBET as authorized gaming operators, IMG Arena as an international streaming partner, and EquiLottery and LEAP in the lottery and virtual gaming area.