THE COMPANY
BevNET.com, Inc. is the leading media company for the non-alcoholic beverage, craft beer, and health food industries.
As the industry hub for these communities, we produce subscriber streaming content, industry conferences, and publish three websites that post daily news and a print magazine.
While we’ve been in business for over 20 years, BevNET is still a young company that works hard and enjoys it. Our offices (when we go there) are casual and relaxed with the latest in groceries, beverages, beer and spirits pouring in daily. Our team has grown together closely and is geared towards growth. The company is privately owned, growing and profitable with no outside investors. We are a small but nimble team, so experience in a startup environment or participating in teams in the early stages is an advantage.
We consistently produce innovation-driven and educational content through series such as office hours, elevator talks, frontlines and market shares that give the food, beverage and beer community the inspiration and knowledge they need to unlock their next business milestones and maybe even a little Industry to gain exposure along the way.
THE ROLE
The product marketing specialist focuses on explaining subscription value. You will work with the product team to understand membership features and use video, podcast, and web ads to create MSRPs, campaigns, landing pages, and digital marketing. You set goals, align with strategy, create plans, and work with our design team to send out campaigns. You’ll work to gain a deep understanding of our products and roadmap, and you’ll be able to blow the key features up to demonstrate the value to subscribers and sponsors.
Product marketers love the funnel. You define target audiences and focus on getting them to convert. They eat data for breakfast and are always trying to develop the killer video, email, slide, or landing page to get their point across. You dream of infographics and work with design to make them a reality.
The location is in our San Diego office, which is accessible by public transportation. Free parking spaces are also available.
MAIN RESPONSIBILITIES
-
Understand, explain, and optimize the subscriber funnel (aka membership) for conversion
-
Write EIAs, emails, and create landing pages that drive conversion
-
Categorize and curate content in instant value tracks to drive the subscription campaign
-
Create and run media campaigns through paid, owned, and earned social channels
-
Regularly track campaign performance. Get the team to exceed goals and reset goals based on performance
-
Lead creation of monthly subscriber newsletters for BevNET / NOSH and Brewbound
-
Create subscription-oriented workflows
-
Write headings and copy them for campaigns
CONDITIONS
-
Bachelor’s degree with more than 2 years of experience in B2B product marketing
-
You need to be a strong communicator, especially when it comes to writing
-
Strong experience writing and communicating value propositions
-
Experience with email marketing, writing email campaigns
-
Strong ability to create eye-catching, eloquent slideware that visually tells a story.
-
Strong understanding of the marketing funnel: awareness, interest, consideration.
-
Ability to manage multiple projects at the same time in a fast-paced environment
-
Technically capable, excellent communicator and the desire to improve processes
QUALIFICATIONS
-
2-4 years of marketing background with 1-3 years of experience in product marketing in the food, beverage, media, events or technology sectors.
-
Strong B2B marketing experience
-
Strong analytical skills and experience in reporting and data analysis
-
A working understanding of digital media
-
Fluent on social media
-
Good to have:
-
Hubspot experience
-
Landing page and ad creation using tools like Unbounce and Bannersnack
-
Experience with wire mesh or flowcharts
-
Experience working with Google Documents and Slack.
-
Experience with membership or subscription products
COVID19 PRECAUTIONS
SERVICES
-
Competitive salary based on experience
-
Health, Dental, 401 (k), FSA Benefits Available
-
Casual working environment and flexible working hours
-
Flexible vacation time policy
Interested?
If you would like to apply, please follow these instructions carefully. Please email Mike Schneider (using the “Apply for this job” link above) with your résumé, cover letter and salary requirements. In your cover letter, please tell us about an interesting packaged food or beverage product that you have recently tried.
IMPORTANT: We do not use recruiters and do not attempt to outsource this position. Third-party inquiries will not receive a response. Thank you.