Bizzabo, the world’s leading platform for event success, announced today that it has been recognized as a leader in Forrester Wave ™: B2B Marketing Event Management Solutions in the first quarter of 2021. Of the 14 providers evaluated, Bizzabo was one of only three providers to receive the “Leader” award.
“We are incredibly proud to be named a leader among the 13 other vendors rated in the report,” said Alon Alroy, Co-Founder of CMO & CCO at Bizzabo. “We believe our ranking is a testament to the ability of our event success platform to enable companies to manage, measure and grow professional events worldwide and in any format – virtual, personal or hybrid.”
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Forrester is a leading global research and consulting company providing insights to organizations and businesses around the world. The Forrester Wave ™: B2B Marketing Event Management Solutions, Q1 2021 report compares 14 B2B marketing event management providers to help B2B marketers choose the right solution for their needs. The report is based on 28 criteria, which are divided into three broad categories. current offer, strategy and market presence.
According to Forrester’s report, the ability to “handle hybrid events flawlessly” is critical for event management software customers. Hybrid events combine the best parts of virtual and personal experiences. With no face-to-face events, companies have turned to virtual conferences and trade shows to connect with customers and grow their business. Through virtual events, organizers were able to safely reach a large audience, ensure the ROI of the event and provide valuable data points for the design of future strategies. Given the benefits, virtual events will not go away even with ongoing COVID-19 vaccinations and an imminent return to personal events. Instead, hybrid events are becoming key to future engagement strategies.
According to the report, “… Bizzabo is well positioned to incorporate physical and virtual interactions into hybrid events that work reliably,” and its “roadmap is ambitiously planning to deliver differentiated customer experiences that include real-time audience engagement, network recommendations and 1: 1 or 1 involve managing small group meetings so personal and distant audiences can reach parity. “
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“COVID-19 has profoundly changed the category of professional events,” added Alroy. “With the future of events continuing to transform our family tree as it conducts personal, virtual and hybrid events, we are well positioned to lead the future of this category. As we move into transition this year, the best organizations will combine the emotional connection of physical events with all of the tools and capabilities of virtual to produce something entirely new. “
Bizzabo, a leading provider of professional B2B events with clients such as Dow Jones, Conde Nast, Forbes and Hubspots INBOUND, launched one of the industry’s most comprehensive solutions for virtual and hybrid events in March 2020. The hybrid offer from Bizzabo combines the best parts of the virtual event and live experience – for companies and medium-sized companies in various industries and sectors.
In December, Bizzabo announced a $ 138 million financing round to meet growing demand for its global all-in-one platform for end-to-end events.
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