NEW YORK – (BUSINESS WIRE) – March 2, 2021–
BORN announces the expansion of the innovative B2B subsidiary Alkeon, the world’s first global SaaS market network that combines content, community and commerce to connect buyers and sellers via a first-class platform based on machine learning. The 2020 pandemic created an enormous and immediate need for businesses of all categories to turn around in the short term. Over 10,000 global trade shows were kept completely up to date with the cancellation of physical events. BORN, a purpose-built lifestyle company redesigning the discovery, transaction, and connection of the B2B and B2C communities, found an opportune moment to meet their Quickly scale and improve technology solutions. The company officially launched Alkeon, a company dedicated to supporting the needs of businesses adapting to the current and future landscapes and needing the right partner to assist them throughout the process.
Alkeon combines aesthetics and function to create designed technology. Alkeon is a market networking company that enables brands to create an up-to-date business model, digitally optimize their existing infrastructure, gain in-depth audience insights, and much more. Based on the immediate needs of the global exhibition market, Alkeon will represent over 15,000 buyers and 150,000 new products by the end of the year. The B2B solution saw strong growth and cemented contracts from some of the most influential global trade shows including Tranoï (part of GL Events), Cosmoprof, Brand Assembly, Reassemble, Esxence and Bridal Harrogate.
BORN founder and CEO Jean-Christophe explains: “We have seen gaps in the B2B and B2C supply chain for several years, with many aspects of both still working with analog systems that take advantage of the full digital capabilities, the intelligence of the audience and the possibilities to expand and improve traditional business models are lacking. The past year has closed these loopholes and has enabled many companies to innovate quickly to survive. The trade fair audience was not only deeply disturbed, but also of crucial importance for global trade. The technical solutions we develop have an impact on various industries. However, we have focused on this important category that supports economies around the world. In the long run, businesses, including trade shows, need a hybrid model that combines the best of technology with the great benefits of physical interaction. We create the solutions for now and into the future. “
Alkeon’s technology platform enables trade shows to digitally transform their business and expand their business internationally with buyers, agents, showrooms and dealers. Brands using BORN’s Alkeon service can choose a package that ranges from $ 99 per month to $ 15,000 per year. This includes a variety of offerings including intelligent matchmaking, a range of connection tools like in-app messaging and video conferencing, and actionable insights into their business like buyer engagement and trending product reports. Alkeon provides buyers with world-class machine learning-based product recognition experiences, personalized product recommendations, curated product lists, and the ability to save products.
“We asked ourselves the question early on: Why can’t B2B be beautiful?” That’s why we’re committed to engaging wholesale buyers with a nifty, feature-rich product discovery and buying experience normally reserved for the direct customer experience. “- Brendan Wypich, Chief Design & Product Officer.
The platform provides an elegant interface for any brand to showcase their story and products, so buyers can make quick and informed business decisions. Alkeon streamlines a brand’s workflow by providing complete transparency and clear tracking of the buyer’s order flows from initial interest to the order, while staying in constant contact with the buyer. The result is a simplified wholesale buying process that future-proofs the brand’s operations while increasing its business footprint.
BORN began developing Alkeon technology long before the pandemic. Alkeon offers an enjoyable and educational discovery experience along with a seamless infrastructure. With rapid expansion, BORN and Alkeon will set the course for the future of retail and wholesale, employing the latest technology to learn and adapt, curate and personalize, and enable broader market access. The benefits of technology are having a breakthrough impact on trade shows, showrooms, brands, media companies, press and buyers.
BORN specializes in digital, data-driven solutions for digitizing retail supply chains and redesigning discovery and online transactions. BORN owns Alkeon, a suite of B2B solutions and software products for digitizing trade shows and showrooms, and Born.com, a platform that connects thousands of luxury brands with premium retailers. BORN is led by CEO Jean-Christophe Chopin, ex-founder of E * Trade EU and Verisign EU.
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KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: LUXURY TECHNOLOGY MARKETING ADVERTISING COMMUNICATION SOFTWARE DATA MANAGEMENT SUPPLY CHAIN MANAGEMENT RETAIL RETAIL
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PUB: 03/02/2021 09:12 AM / DISC: 03/02/2021 09:12 AM
Copyright Business Wire 2021.