Brandcast quotes in the Interactive Content Studio Functionality segment for B2B customer teams.
Brandcast – the first no-code digital customer experience platform – announced that it has been included in Forrester’s latest report: New Tech: Content Engagement Solutions For B2B, Q3 2021. Brandcast is cited in the Interactive Content Studio functional segment of this new report.
“The inclusion of Brandcast on this Forrester report is in line with our mission to transform the way companies create customer experiences for a digital world,” said First Kristina Valkanoff, Brandcast’s Chief Customer Officer. “We believe that any customer-centric business team needs powerful, yet easy-to-use content creation tools. Brandcast makes it easy to create interactive digital experiences. “
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B2B corporate sellers and marketers are looking for new ways to retain customers and convert sales in an increasingly digital business landscape. Written by Laura Ramos, Forrester VP and Principal Analyst, New Tech: Content Engagement Solutions For B2B highlights key technologies that “promise customer-facing B2B teams more engaging buyer interactions and more effective sales conversions.”
Ramos writes that “content has become the single most important tool businesses need to engage with prospects and maintain relationships with customers online, and that content needs to be relevant, valuable and interactive to grab buyers’ attention.” win and get them talking. “
Forrester says incumbents are focused on content management, not engagement, and have yet to make investments or acquisitions in the categories of sales content solutions or content marketing platform technologies, where content activation and tracking are a higher priority.
Our main takeaways from the report are:
Personalization increases relevance and lets buyers make their own decisions. Buyers are more likely to be interested in content that is relevant and valuable. There is a need for intuitive user interfaces that allow prospects to easily navigate their own journey.
Virtual conversations are fueled by interactive technologies. Personalized videos, 3D tours and dynamic mobile-responsive presentations effectively engage buyers across time and space. But sellers and marketers are only just beginning to take advantage of new, highly interactive technologies.
Activating and monitoring content helps sellers and marketers answer important questions. Content is most valuable when it is supported by granular, personal data. Detailed engagement tracking collects individual data and enables business teams to deliver the right content at the right time. Knowing exactly who is interacting with their content and when, sellers and marketers can take action and increase sales.
Increasing demand has influenced VC investments. Content engagement solutions are seeing both increased demand and increased funding from venture capital.
“The COVID-19 pandemic has forced sellers of all kinds to adopt digital technology and find new ways to reach buyers remotely. As a result, content engagement solutions saw a sharp surge in business interest and sales in 2020, and a surge in VC funding in the first four months of 2021. “- Forrester Research Inc. *
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