Bombora Company Surge® data extends the publisher’s niche expertise and enriches first-party data
Bombora’s data complement our niche expertise and first-party data, so that we can learn, for example, what other interests our readers have. In this way we can offer our advertising partners targeted programs. “
– Breaking Media CEO John Lerner
NEW YORK, NY, UNITED STATES, July 2, 2021 /EINPresswire.com/ – Brands and agencies using sponsored content to reach attorneys, healthcare professionals, finance, defense, and government decision makers, and other wealthy business circles , can do this more effectively thanks to a unique program that Breaking Media and Bombora announced today.
Breaking Media – publisher of Above the Law, Breaking Defense, MedCity News, Dealbreaker, Fashionista and other premium trade publications – is gaining new insights into its readership, including the breaking news and features visitors to various companies read and for how long, by using them from Bombora’s Company Surge® data. Breaking Media can now show advertisers, even after a campaign, how many of the business buyers were actually reached – and how many of them were interested in this advertiser’s content.
“We use Bombora’s intent data to develop unique content marketing programs,” said John Lerner, CEO of Breaking Media. “Bombora’s data complement our niche expertise and first-party data, so that we can find out, for example, what other interests our readers have. This enables us to offer our advertising partners programs that we know will reach their target groups. In the case of high-end campaigns, we can confirm this afterwards. ”
B2B purchase intent data has become a critical tool for increasing business performance. Bombora’s Company Surge® Analytics helps marketing and sales executives use intent data to discover which companies are researching the products or services that they and their competitors are selling.
“John Lerner and his Breaking Media team are leading the way,” said Erik Matlick, CEO of Bombora. “Using intent data to better understand audience interest and better serve both these readers and advertisers brings more relevance and business results.”
This story first appeared in MediaPost:
About breaking media
Breaking Media is a network of websites, e-newsletters, events and social media channels for influential, affluent business communities. This website is designed to answer any questions you have about the company or our brands – Above the Law, Dealbreaker, Fashionista, MedCity News, Breaking Defense, Breaking Energy, and Breaking Gov – and how we can help you get on with the communities around you in Get in touch with these brands. It’s also a place where we can share some thoughts about the rapidly changing media and marketing landscape. Visit us at https://breakingmedia.com.
Bombora is the leading provider of intent data solutions for B2B marketers. Bombora’s data align marketing and sales teams with one another and enable them to base their actions on knowing which companies are on the market for which products. The source of this data is the first premium B2B media company cooperative. Members contribute to content consumption and behavioral data about their audience. In return, they can better understand their target audiences, serve advertisers, and monetize their inventory. Learn more about Bombora at bombora.com.
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July 02, 2021 at 13:30 GMT
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