THE ANGEL, March 17, 2021 / PRNewswire / – Broadvoice®, an award-winning provider of hosted voice, unified communications (UC) and SIP trunking services to the enterprise, today announced the admission of a veteran in marketing technology channels Lauri Martinez as Vice President Channel Marketing.
Broadvoice appoints Lauri Martinez as vice president of channel marketing
Martinez brings more than 20 years of B2B marketing experience to Broadvoice where she will ensure that Broadvoice’s partner program aligns with the company’s overall growth strategy and delivers real value to Broadvoice partners. In particular, she will oversee the development of strategic marketing plans to assist partners in recruiting, integrating, and enabling the marketing and sale of Broadvoice solutions. She will be responsible for all to-channel and through-channel campaigns and will also lead the Broadvoice Partner Advisory Board.
“Lauri is a passionate, results-driven technology channel marketer and a welcome addition to our channel leadership team,” he said Kim McLachlan, Senior Vice President of Sales and Marketing at Broadvoice. “Your extensive skills in developing marketing strategies and programs will help Broadvoice accelerate the success of our current and future distributors and ultimately expand our pipeline.”
Prior to joining Broadvoice, Martinez was Senior Director, North America Field, Channel, and Customer Marketing at PGi. She previously held senior marketing positions at CA Technologies, TSL Marketing, Windstream and IBM. Martinez also volunteers to help local small businesses with marketing, including strategies for customer growth and retention, as well as social media marketing.
“I’m very excited to be joining the Broadvoice Channel team and being part of an organization that is channel first,” said Martinez. “My first goal is to support our partner program, which enables our channel partners to take their UCaaS businesses to the next level – further testament to Broadvoice’s commitment to the channel as a true go-to-market partner.”
For more information on the Broadvoice Affiliate Program, call 866.697.9112 or visit the Broadvoice Affiliate Program.
Broadvoice simplifies communication for small and medium-sized enterprises (SMBs) by combining powerful cloud PBX, UC and collaboration functions with virtual call centers in an award-winning UCaaS (Unified Communications as a Service) platform, the functions of enterprise Offers class at affordable prices. The platform is connected to Broadvoice’s secure, redundant network and hosting infrastructure, so SMBs can securely connect to customers anytime, anywhere and with any device. Broadvoice is part of the Deloitte Technology Fast 500 and Inc. 500 fastest growing privately held companies in America.
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