McCorkell B2B marketing agency announced that it has been named the Official Asia Pacific Partner of RainFocus, the next generation event marketing and management platform.
By working together, both companies will come together to improve the end-to-end event service model for APJ.
“As the only truly integrated event marketing and management platform that serves everything from a single dashboard, RainFocus has quickly become the physical, virtual and hybrid event solution for businesses in the West – now it can claim the East good, ”the companies said in a statement.
With the significant acceptance of virtual events in all industries in 2020, the dial-in trend should continue.
According to the companies, leading teams recognize that it is the optimal combination of physical and virtual that attracts and engages their audiences.
Not only do virtual events need to grab the audience’s attention with compelling, engaging content, but more recently, every event rivals ubiquitous platform experiences.
Working together, McCorkell and RainFocus will enable marketing teams to create “unexpected experiences” for their physical and virtual audiences, apply data for storage – how it should be used, perform energy conversions and drive customer awareness – and ultimately a sustainable one Ensure audience engagement.
Karen Powell, General Manager of McCorkell, said, “Our first partnership with RainFocus in the region will help brands with a simplified, sustainable and scalable virtual event operating model.
“Brands can now incorporate physical, virtual and hybrid event engagements right into the core of the Martech stack, creating a real-time data scale without any integration issues. B. the need for multiple plug-ins or the risk of data breaches.
“With this world-class partnership, we plan to expand virtual event management and programs for multinational brands in APJ.”
JR Sherman, CEO of RainFocus, said, “McCorkell is an obvious partner for RainFocus in the APJ region, as a true integrated marketing agency delivering information to its clients.
“The broader McCorkell team has expanded our already fruitful relationship and invested hundreds of hours learning the pros and cons of RainFocus real-time data intelligence to demonstrate their dedication to creating great events for their customers with maximum value. We are very pleased that you represent RainFocus in the region. “
Sara Walter, McCorkell’s event director, added, “I’ve waited forever for an end-to-end event platform that can personalize engagements across virtual, physical, and hybrid experiences. RainFocus is the first Eventech solution to do this.
“It provides the real-time data intelligence we need for strategic planning and we can’t wait to demonstrate to our customers what RainFocus can do for their future event programs.”
McCorkell is one of only nine members of the RainFocus global partner program.