How can a small team achieve marketing greatness? Our new Broadband Marketing Academy has everything you need to train your teams and learn the best marketing methods to help you build your brand, excite your subscribers, and add value to your business.
What Broadband Marketers Need to Be Successful
Let’s start by examining what broadband service provider (BSP) marketers need to be successful.
Use data to understand your subscribers’ needs. You need to analyze subscriber data to understand their needs and behavior. What motivates you What are the patterns in their behavior and use of bandwidth and services?
Understand your competition. How can you differentiate?
Map the subscriber trip. The best BSPs create a series of touchpoints to connect with subscribers.
Segment your subscriber base. You also need to create news and content that will resonate with each specific audience.
Create compelling new offers and run flawless product launches. How can you continuously deliver the services that will delight your subscribers?
Run multi-channel campaigns, analyze performance and measure results. And many BSPs have to do all of this with small teams and limited budgets.
BSPs help master marketing to attract subscribers and grow your brand
The list of responsibilities for BSP marketers seems to be endless. Calix offers platforms, integrations, and resources that make marketing your broadband services easy, inexpensive, and powerful. With the introduction of the Broadband Marketing Academy we go one step further and offer expert knowledge, knowledge and training. We’ll help you develop and master a wide range of marketing skills, whether you have a marketing title or other hats in your company.
How does the Broadband Marketing Academy work? It starts with the basics and takes you step-by-step through five skill levels. The courses cover topics such as email marketing, digital marketing, social media marketing, and mobile app marketing. We also offer best practices for customer service representatives (CSRs), product marketing, and content marketing.
Sample courses in the Broadband Marketing Academy
“Mobile App Marketing – Where Do I Start?”
In this introductory course, you will learn how a mobile app can add to your marketing and why you need a branded and personalized app. Get insights into direct communication with subscribers and selling services through an app.
“Product marketing product packaging for customer segments”
Learn how to bundle services to meet the specific needs of different segments of your subscriber base. You will delve into the buyer psychology of broadband pricing and examine areas such as tiered pricing and price anchors. You define pack, bundle, upsell and cross-sell paths and learn how to scale and monetize Managed Wi-Fi, Wi-Fi 6 and higher and Wi-Fi as a service.
“Social media marketing – impressions, clicks, likes, shares … Which KPIs are most important?
After this course, you will understand the difference between KPIs across different social media channels and even organic vs. paid media. You can leverage Facebook and Twitter analytics, as well as other tools, and generate aggregated dashboard reports from multiple social channels.
We make it easy for you and your team to use the informative and engaging content of the Broadband Marketing Academy. It’s all online so you can go at your own pace and the courses only last a few minutes. The best part is that the academy is free for Calix Marketing Cloud customers.
Now every member of your organization has access to the education and training they need to achieve marketing greats. This investment will help you eliminate subscriber churn, attract new subscribers, and generate new revenue streams. We can’t wait to support you on your marketing journey.
Achieve Marketing Excellence! Register for the Broadband Marketing Academy today!