There are a number of marketing platforms that help charities with advertising and promoting, engaging with users and communities, and encouraging donations.
Marketing platforms cover email marketing and help create exciting content. They also ensure effective management of web marketing, including Google Ads, and ensure that social media marketing is working efficiently.
But which platforms are the best? And which ones are appropriate for each charity’s different needs and goals? Here we take a look at some of the best for charities looking for digital solutions to support their marketing efforts.
A number of big private sector brands such as Ikea are already using the GetResponse marketing platform, and charities are increasingly interested in its features.
Its many email marketing features include the ability to compose emails and autoresponders, access analytics to track performance, strong list management services, and the option to send transactional emails.
It also offers a “conversion funnel” that charities can use to create landing pages, automate email marketing, sell products, and manage customers.
This is an ideal platform for charities large and small, with a base £ 10 monthly option to send emails and build a contact base for a list size of 1,000.
The larger the list, the higher the cost. A list size of 25,000 will cost around £ 100 per month. Another package that includes organizing webinars costs around £ 128 per month. Meanwhile, the “professional” package has more funnel and webinar features and costs around £ 183 per month.
Collaboration is a central aspect of the Monday.com marketing platform, which advertises its functions with the line “One platform, better teamwork”.
It enables charities to organize, collaborate, and develop marketing strategies on a highly visual platform. Organizing marketing content by date and being able to assign authors, designers, and editors is a key benefit of the platform.
Project management, sales, design, software development, task management as well as personnel and recruitment are among the services that Monday.com offers, in addition to marketing functions.
There are three types of “board” customers can use. These include a motherboard that is visible to everyone on a team, a shareable board that people outside of a team can access, and private boards for confidential information.
This platform is especially useful for small charities with monthly packages between £ 7-14.
There is also an “Enterprise” package for larger charities that includes additional storage, automation, and reporting and analysis. You will receive the prices for this when you contact the platform.
HubSpot offers charities the ability to leverage an integrated content marketing platform with search engine optimization (SEO), social media and email marketing, and landing page editing capabilities.
Analytics and marketing automation are other features of the Hubspot platform, which also has a number of sales functions. Special functions include dragging and dropping email marketing templates and offering suggestions to improve search engine optimization.
It offers a range of pricing options for both small and large charities. The starter package starts at £ 38 per month and includes ad management and list segmentation, among other things.
Other functions, such as B. SEO recommendations and video hosting and management are available with the Professional option for £ 655 per month.
In the meantime, the Enterprise option for £ 2,624 per month offers additional features such as programmable chatbots and additional reporting tools.
Scheduling content is the key function of CoSchedule. Features include an editorial calendar, tools to manage social media campaigns, and tools to assign tasks to staff and volunteers. It also has a ReQueue function, which is used to determine which content is popular for reposts on social media.
Elsewhere, users can use the text editor tool to write posts and content directly on the platform. Google Docs can also be imported.
The calendar feature costs around £ 20 per month. In the meantime, get the price of the entire Marketing Suite by contacting the platform. This includes capabilities for tracking team progress, automating workflows, and managing marketing requirements.
Dotdigital is an inexpensive and effective email marketing platform available on Charity Digital Exchange. The platform enables teams to design and send great emails at great prices, subject to donations and discounts offered exclusively by Charity Digital.
The email marketing platform offers powerful tools like built-in automation, segmentation, and personalization to help charities get the most of their time and effort.
The price for Dotdigital is based on the needs of the charity. A free option allows charities to set up an account and platform support. Dotdigital offers more functions for small one-time payments.
The Light package (£ 149) offers ongoing customer management, training and two bespoke templates. The Pro package (£ 249) offers more training, more templates, and two operations with an email specialist. The Ultimate Package (£ 349) goes even further with even more Operations and Templates, as well as unlimited training and guidance on migrating existing data, suppressions and segments.
For more information on eligibility and discounts, see Charity Digital Exchange.