Chris Happ Named CEO of B2B Digital Platform MarketTime


MarketTime, a provider of B2B software as a service (SaaS) solutions, has announced that e-commerce pioneer Chris Happ has joined the company in a newly created position as CEO. Happ has decades of experience as an entrepreneur and B2B marketplace leader. Happ is responsible for all aspects of sales, marketing and executive leadership for MarketTime and its industry-leading software solutions that bring together manufacturers, sales teams and retailers in the gift, household, toy, apparel and accessories, homeware and outdoor living industries.

Happ comes to MarketTime with a successful track record of building innovative technology companies from the ground up. He is a proven entrepreneur who has built two very successful startups, raised venture capital and formulated an exit to a public global B2B marketplace, according to the company. In this way he has gained in-depth experience in developing SaaS platforms and building large B2B networks, which will be invaluable for his role as Head of MarketTime.

“Not only is Chris a digital innovator and visionary entrepreneur, he’s a team leader who has the ability to grow businesses quickly and create tremendous value for customers,” said Michael Levy, CEO of Crow Holdings, based in Dallas , an equity partner of MarketTime. “His mindset and experience are well aligned with the foundation and dynamics of MarketTime. Taking charge of this company is a natural extension of our investments in marketplaces around the world, and that role will help connect the physical and online marketplaces. “

Happ was previously a co-founder and investor of Goby, a disruptor in the ESG and FinTech industry, where he built the first cloud-based SaaS platform as a service model in his field, completed several financing rounds and built a client base around Include Fortune 500 companies. As a co-founder of blueSolutions, which was acquired by Hubwoo in 2008, he served as CEO and CRO, growing the business and eventually moving to the leading global public petrochemical market. At Ariba (ARBA), he worked closely with Apple’s SVP of Software Engineering Craig Federighi to build the world’s largest B2B network, Ariba Network, with 195 million items and $ 50 billion in annual spend. During his time as an executive at Empirian, he built a SaaS offering that connects pharmacies with patients to reduce the cost of prescription drugs. While at PwC, he built the world’s largest B2B vertical, Covisint, with 85,000 companies and 500,000 users.

“The solution, the timing and the dynamics of MarketTime are excellent and I am very excited to join the company,” said Happ. “There are three elements that make MarketTime stand out: its solution, the global marketplace and the team. I evaluated MarketTime’s solution including architecture, capabilities, and scalability. I also reviewed and evaluated competitive options and visited several existing MarketTime customers. It is clearly the most robust and respected digital platform for wholesale. The marketplace is just as compelling: the existing international network of physical marketplaces owned by Crow Holdings and managed by Crow Holdings will quickly enable virtual connectivity and exchange of goods across continents, which is extraordinary. Finally, in addition to the experienced team in Dallas, we are fortunate to have 35 seasoned software analysts who are fully dedicated to building the platform in our MarketTime operations center in India, providing real-time support and changes at the speed required. “

The MarketTime platform has been adopted by both the Dallas Market Center and Brussels Trade Mart as proprietary international platforms for connecting buyers and sellers in virtual marketplaces. Brussels Trade Mart and Dallas Market Center share ownership through Dallas-based Crow Holdings and have worked together over the years to exchange ideas, operating philosophies and best practices. Further global marketplaces and omnichannel partners for MarketTime will be announced at a later date.

Happ will work closely with MarketTime Founder and President Hemal Patel, who added, “I am delighted to have Chris on the team. His experience is exactly what we need. I have built a loyal customer base of more than 80,000 users in many industries by developing solutions that are intuitive, powerful, flexible, and scalable. Chris will improve our scale and reach strategy to bring the best technology in the industry to the industry. “

MarketTime’s omnichannel solutions are fully integrated cloud-based applications that are available to customers anywhere and anytime and meet three main requirements: making it easier to find and order products, organize and share information intuitively and securely, and save time and money.

MarketTime benefits are included across the platform for manufacturers, sales teams, and retailers. First and foremost, the solution is easy to set up and start up. Those who switch from an existing platform can do this with a simple exchange of data. The company has also efficiently resolved a number of challenges including data management and security, order transfer and tracking, expansion of sales territories, customer service and commission processing.

  • For manufacturers, this includes managing sales orders and product data, promotions, shipping information, and useful documents for approved sales agencies and their sellers.
  • For sales teams, including agencies and sales reps, this includes tools for shared data to generate sales orders, track invoices and commissions, and manage back office tasks.
  • For retailers, this includes tracking sales, finding and reviewing new resources, and placing orders through a B2B e-commerce marketplace with thousands of products from leading brands across a wide variety of product categories.

For more information on MarketTime, please visit