Circa Named a Contender in B2B Advertising Occasions Administration Options Report


SANTA FE, NM, March 9, 2021 / PRNewswire / – Circa, a leading provider of B2B event marketing platforms, announced today that its solution has been evaluated by Forrester Research in The Forrester Wave: B2B Marketing Events Management Solutions, Q1 2021. Circa was named as a competitor in this report.

In this report, Forrester rated the top 14 B2B marketing event management solutions based on 28 criteria in three broad categories: Current Offer, Strategy, and Market Presence. Circa received the highest possible score in the criteria for the Vision and Execution Roadmap category within the strategy category.

According to the report, Circa provides “… a lean platform for data-driven field and demand marketing teams.” The report also states, “By collecting attendance data for all of these items and for multiple events, Circa can give marketers an accurate perspective on the ROI of their event portfolio.”

“We’re incredibly proud to be featured as a competitor on The Forrester Wave For B2B marketing events management solutions, “said Alex Patriquin, CEO of Circa.” Marketing leaders need easy access to critical information about the success of their event marketing channels. Circa supports this approach by giving marketers the data they need to make data-driven decisions about their event marketing efforts. We believe Forrester’s evaluation further validates our commitment to delivering great event marketing solutions to our customers. “

To download a free copy of the full report, visit:

About approx
Circa is a leading provider of B2B event marketing platforms focused on providing the source of truth for event marketing data and ROI information to give marketers the insights they need to make data-driven decisions about their event -Marketing strategy and tactics to meet. Top brands like Salesforce, Okta and Elsevier rely on Circa to manage their event marketing channels.

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