Speed is just a consideration. The trick with 5G is that it’s powerful enough to power not only cell phones and the mobile apps we all rely on, but everything else without a hitch.
How marketers collect, process, and use the data enabled by 5G is the real key to success. It’s a transformation that could revolutionize customer-supplier relationships
CANOGA PARK, California (PRWEB)
January 12, 2021
When it comes to 5G – the fifth generation of cellular technology we use to navigate the online world – most companies focus on speed. The key to progress is processing the data. Connection is one thing; According to Sky Cassidy, CEO of MountainTop Data, it is an unprecedented challenge to give context to the vast amounts of information.
“How marketers collect, process and use the data enabled by 5G is the real key to success,” says Cassidy. “It’s a transformation that could revolutionize customer-supplier relationships.”
Speed is just a consideration. The trick with 5G is that it’s powerful enough to run smoothly not only to cell phones and mobile apps that we all rely on, but everything else: TVs, streaming services, computers, smart speakers, and other smart devices . (1) Faster loading times are great, but the way 5G can move a customer on their journey is more interesting.
What is this trip like? We’ll see more digital advertising, which isn’t surprising, but where and how marketers connect with one another needs to be focused. Faster network speeds may allow for more sophisticated graphics and content, but it’s inevitable that marketers – both B2B and B2C – will have an increased need for more points of information.
In an article examining the impact of 5G-enabled data collection, the Institute of Electrical and Electronics Engineers (IEEE) wrote, “5G promises to provide intelligent network and data application services with connectivity to remote sensors, large amounts of IoT data, and small amounts of data enable data transfers with latency. Big data analytics will no longer be an afterthought and will play an important role in the development of 5G standards that enable intelligence across networks, applications and companies. “(2)
Dirty data is the puzzle for B2B marketers. When we extrapolate the fact that 5G technology can capture an unprecedented amount of customer data, it is evident that inaccurate data inevitably creates costs and potentially ruin long-term relationships.
“The easiest way to keep your sales, marketing, or customer interaction data clean is to start with a clean database and set strict rules for each data point, including automatic data flow if necessary,” explains Cassidy. “The most important areas to cover are cleaning up your basic internal database, thoroughly reviewing the quality of new data providers, and reviewing all contact and account information that is automatically fed into your systems.” (3)
Since customer data is critical to the potential applications of 5G, data hygiene is the starting point. Starting with clean data is ideal, but in a variety of sectors this is not always an option. This is where companies like MountainTop Data come into play. They attack dirty data and inaccurate customer information using sophisticated algorithms that go beyond basic email verification. Aside from elementary actions like deleting duplicates and fake contacts, real data cleansing can help you fix, improve and compare your customer data to produce marketing intelligence that is accurate, actionable and effective.
“As I said, no information is perfect and all data is inaccurate,” says Cassidy. (4) “Ronald Reagan has adopted the Russian saying” Trust but Verify “and it is a good rule to refer to 5G-Boosted applications and customized campaigns. These new technologies, combined with the many enhancements of 5G, will bring mobile applications Accelerate commerce, deliver more targeted and accurate customer personalization, and improve the customer experience, but those companies that start their initiatives with clean data will see the benefits much sooner than those who miss the opportunity. “
Via MountainTop data
MountainTop Data, headquartered in Los Angeles, California, has been providing data services for B2B marketing for nearly two decades. With a relentless commitment to quality, they were the first to guarantee the accuracy of their licensed data and business emails. They provide marketing lists, data cleansing, data appending and data maintenance. Their data services have been used by some of the world’s largest brands in a myriad of different industries, from multinational telecommunications companies to office equipment to public relations firms and more. Further information is available at: https://www.mountaintopdata.com.
1. CNET. “Not just speed: 7 incredible things you can do with 5G” cnet.com/news/5g-not-just-speed-fifth-generation-wireless-tech-lets-you-do-vr-self-driving- cars- drone remote control / accessed January 10, 2021
2. IEEE. “Big Data Analytics in 5G” futurenetworks.ieee.org/images/files/pdf/applications/Data-Analytics-in-5G-Applications030518.pdf Accessed January 10, 2021
3. Grit Daily. Dirty data is at the top of a brand’s list of hurdles when it comes to serving their customers. “Gritdaily.com/sky-cassidy-dirty-data-brands, accessed January 10, 2021
4. E-commerce times. “3 important steps to a successful start” ecommercetimes.com/story/86177.html accessed January 10, 2021
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