A must for B2B marketing, sales and product leaders, the event will showcase Forrester’s latest research and framework to drive sales
CAMBRIDGE, Mass., March 30, 2021 / PRNewswire / – Forrester (Nasdaq: FORR) announced today Trevor Noah, the most successful comedian in Africa and the host of the award-winning “The Daily Show” will provide moderated questions and answers at the B2B Summit North America event on the main stage. The B2B Summit, held May 3-6 as a live virtual experience, will showcase the latest research, models and frameworks from Forrester to help marketing, sales and product leaders align their strategies to accelerate business growth.
The agenda features more than 100 track sessions and will highlight topics from successful customer loyalty strategies to developing marketing operating models and business transformation processes. New research presented at the event will focus on the latest B2B buying trends. changing buyer needs, including how trust can be built with them and their demand for hyperlocalized interactions; and new product portfolio management practices and the digital tools needed to improve product management processes. Forrester customers will take the stage to share how they have used Forrester models and frameworks to drive change and accelerate results in their organizations.
Born in South Africa For a black South African mother and a white European father, Noah brings a unique perspective to the analysis of American politics and pop culture. Noah is known for driving bold narratives and is passionate about bringing to light issues related to race, racism, discrimination, and mental health. In a moderated Q&A at the B2B Summit North America, Noah will share his personal experiences and perspectives on these topics to help organizations build more diverse and fairer workplaces – a business imperative for high-performing companies.
Noah has written, produced and starred in 11 comedy specials, including his most recent “Trevor Noah: Son of Patricia “who launched in November 2018 on Netflix. The special touches on racism, immigration, camping and much more. In 2019, he launched a new podcast series, The Trevor Noah Podcast, to explore unfamiliar perspectives, represent different points of view, and celebrate the contradictions that make the modern world both confusing and exciting. Noah is also the number one author New York Times Bestseller “Born a Crime: Stories from a South African Childhood” and its adaptation for young readers “It’s Trevor Noah: Born a Crime: Stories from a South African Childhood “, also called New York Times Best seller.
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“For more than a decade, the B2B Summit has served as a community for marketing, sales and product leaders in high performing organizations,” he said Lisa Riley, Forrester’s senior vice president of global events. “In today’s business environment, creating a fair workplace for all is paramount for executives. We hope Trevor Noahs Open and frank discussions about race and racism will inspire these leaders to make bold decisions and accelerate change in their organizations. “
Find out why Forrester’s B2B Summit North America is a must.
Look at the agenda.
Register to attend the B2B Summit North America.
Forrester (Nasdaq: FORR) is one of the most influential research and consulting firms in the world. We help executives in technology, marketing, customer experience, product and sales functions leverage customer obsession to accelerate growth. Forrester’s in-house research, consulting, and events enable executives from around the world to work boldly – to steer change and put their customers at the center of their leadership, strategy, and business operations. Our unique insights are based on annual surveys of more than 675,000 consumers, business leaders and technology leaders worldwide. rigorous and objective research methods, including Forrester Wave ™ ratings; over 52 million real-time feedback votes; and the common wisdom of our customers. To learn more, visit Forrester.com.
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