Content marketing for administrative services may be the missing element to complete your online marketing campaign. It can play an important role in generating leads and making more money. Here we describe what content marketing is, how it works, how you can use it, and five simple steps to get you started.
What is content marketing?
Content marketing is one of the best forms of online marketing for government services and business support businesses. This creates online content that can be easily shared, displayed and consumed. Different types of content marketing include blog posts, videos, and infographics.
How can your administrative services company use content marketing?
Content marketing for administrative services can do several important things for you. And it’s all about taking what you know and creating content that people want to learn from and share.
Establish authority in your industry.
Industry-specific content marketing tells the world that you really know your stuff. When you create content that revolves around management services, prospects know they can trust you. Proof of your knowledge in this area shows that you are a legitimate administration services company.
You have a better chance of your content marketing strategy getting recognized when using SEO for administrative services. These tactics will help your website rank higher in online searches the more content you produce, further strengthening your authority.
Increase your brand awareness.
When people interact with and share your content, your name will be published there. A simple “Did you know …” post about administrative services can be distributed online. People will see your name and combine it with the idea of Business Support Services. The result? You are the first name they think of when they think of administrative services.
Customers are more likely to choose companies they know and trust, and content marketing can be key to building that trust.
Get more customers.
Customers will find your business when you have a lot of well-made content floating around online. When they contact you, customers will learn what you are doing and how you can help them. You have a good chance of working with your company if you have the right answers to their questions.
Ideally, if you post content anywhere other than your own website – be it on social media or on a guest blog for another website – your content should direct it back to your own professional administration website. If you have an informative blog about industry trends on your own website, look for ways to link to other pages on your website for more information on specific services that you can offer to help. Content can have more than one destination, but there is always an opportunity to get customers to see your offerings.
Why you need content marketing
Content marketing for business support services is an inexpensive way to get long-term results. Content compilation isn’t a huge accomplishment when you have the right people in your company. If you have a company social media accounts, you’re off to a good start.
It can also mean reaching out to a skilled editor, video artist, or writer. Even then, the cost is significantly lower than investing in a large paid advertising campaign. Compare the one-time cost of hiring a designer to create a range of interesting infographics to share on social media with links to your website versus the ongoing cost of running a pay-per-click ad campaign content is likely less expensive.
5 steps to using content marketing for administrative services
Content marketing can be as simple or as complex as you like, and it all starts with an idea. With these five steps you can start a successful content marketing campaign.
1. Think about content-related ideas.
The first and most important step is to come up with ideas. Think of videos, blogs, and infographics. Do you know anything about your industry that would be of interest to everyday people? Gather some content and share it.
Brainstorming a long list of ideas is the right place to start. These ideas should be industry-specific insights, tips, or information. You want a potential customer to come into contact with your content and learn more from you. You don’t have to create all of the ideas on your list, but you do have a starting point to get started.
2. Bring a professional.
If you don’t know how to blog post, record and edit a video, or put together an infographic, that’s fine. That’s not the business you’re in anyway. There is nothing wrong with bringing in a professional – it is a great idea indeed.
If you don’t know what you’re doing, prospects will likely figure you out pretty quickly what will ultimately harm your business. Contact a professional to develop your content based on your ideas. Don’t forget they are holding your brand’s voice and using the right information.
3. Put your name in your content.
Some companies make the mistake of posting content that is not officially tied to their brand. If you’re creating a shareable infographic, make sure it includes your company name and email address. When people pass on your content, viewers won’t know it’s your post unless your name is clearly marked on the content itself and they won’t be able to get back to you.
If you are posting blog content, be sure to include it on your website or heavily brand your website. And videos should only be published on your company’s official YouTube account.
4. Link the content to your website and vice versa.
Remember, the goal is to get people to your website. That means you need to give them a quick and easy way to get there: links. Whenever you post content, there should be a single link that someone can click to bring it to your page.
You can consider different landing pages optimized for different content. An infographic explaining how to save money with a virtual assistant can link to your pricing page on your landing page. Your website can also reference the content that you have saved on your social media accounts for better views.
5. Promote your content.
Don’t forget to promote your content. This goes beyond simply linking the content across your website. You should send email to mailing lists, interact with people on social media, and talk to people in your industry.
The more people see your content, the better the performance. You can also regularly repost infographics and helpful information through your social media channels. Again, you want to drive people to your website. Promoting your content is a surefire way to do it.
Start content marketing with confidence
Now that you’ve learned all about content marketing for administrative services, you should be in control of the process. You should be able to start a content marketing campaign today and see some interesting results soon. For more information on online marketing strategies and how to get started, see Constant Contact’s free guide, The Download.