Content material Intelligence Market Rising at a CAGR 32.2% | Key Participant OpenText, Atomic Attain, OneSpot, Vennli, Abbyy

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“Adobe (USA), M-Files (Finland), OpenText (Canada), Curata (USA), Scoop.it (USA), Social Bakers (Czech Republic), Atomic Reach (Canada), OneSpot (USA), Vennli (USA ) and Idio (UK). “

Content Intelligence Market by Component (Solutions, Services), Deployment Type (Cloud, On-Premises, Hybrid), Organization Size, Sector (BFSI, Healthcare & Life Sciences, Travel & Hospitality), and Region – Global Forecast to 2024

MarketsandMarkets predicts that the global content intelligence market will grow from USD 485 million in 2019 to USD 1.9 billion by 2024, with a compound annual growth rate (CAGR) of 32.2% over 2019-2024. The need for market intelligence and the demand for audience interest analysis are fueling the growth of the Content Intelligence market.

Solutions segment will hold the largest market size in the forecast period

The content intelligence solution offers a new and advanced type of content marketing technology that converts data into actionable insights for the content strategy and its implementation. Content intelligence is in its revolutionary form and has the capabilities to drive content strategies for businesses. Several providers offer content intelligence in the form of PaaS on-premise and / or in the cloud. Content Intelligence uses various technologies such as Natural Language Processing (NLP), Machine Learning (ML), Big Data, Artificial Intelligence (AI) and others.

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Cloud segment is expected to grow with a higher CAGR in the forecast period

Cloud-based content intelligence solutions help to reduce overall costs and at the same time offer highly flexible and scalable access to solutions via the IT infrastructure hosted by the cloud service provider. As a result, companies prefer to deploy content intelligence solutions in the cloud to improve mobility and decentralize data storage and computing. In addition, the rapid advances in cloud technology would certainly be a priority and the rising costs of supporting and maintaining on-premises solutions would drive the growth of cloud-based content intelligence.

Content intelligence refers to systems and software that convert content and business data into actionable insights for content strategy and make content more effective. It integrates technologies such as Artificial Intelligence (AI), Natural Language Processing (NLP), Machine Learning (ML) and Big Data and incorporates them into content marketing. Content intelligence gives marketers a holistic view of their content and enables them to make informed decisions about the context of their content.

Major providers of content intelligence are Adobe (USA), M-Files (Finland), OpenText (Canada), Curata (USA), Scoop.it (USA), Social Bakers (Czech Republic), Atomic Reach (Canada), OneSpot (USA ), Vennli (USA) and Idio (Great Britain). These actors have adopted various growth strategies such as partnerships, agreements and collaborations; and new product launches to further expand their presence in the global content intelligence market. They mainly adopted the partnership and new product launches strategies from 2017 to 2019 that helped them refresh their offerings and expand their customer base.

Adobe (US) is a leading provider of both digital media and digital experience offerings. The company’s mission is to transform the world through digital experiences by integrating digital media products and the digital experience ecosystem. Adobe Marketing Cloud offers a complete set of integrated digital marketing solutions. This cloud enables customers to manage their content and assets, grow their audience and increase engagement in order to optimize customer experiences, personalize content and deliver optimized experiences.

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M-files (Finland) offers prominent products in the content intelligence market such as Intelligent Information System and Content Services Platform. M-Files offers a next generation intelligent information management platform that improves business performance by enabling more effective use of information. The company unifies systems, data and content across the company without disrupting existing systems and processes or data migration. M-Files breaks down silos by using AI technologies in Intelligent Metadata Layer to provide an enhanced experience for accessing and consuming information residing in every system and repository. M-Files EIM solutions help companies simplify and improve business documents and other data management processes to increase productivity.

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